Artificial Intelligence Supported Search to Microsoft Bing: Deep Search

Microsoft added a new feature to Bing that enables artificial intelligence-supported searches. This feature, called “Deep Search”, details simple search inputs with GPT-4 and provides more comprehensive results.

US-based technology giant Microsoft has developed an explosive feature for its search engine Bing. “Deep SearchThis feature, called ” (Deep Search), allows users to make internet searches via the GPT-4 model, thus making it much easier. detailed results provides them with access.

The working logic of Microsoft Bing’s new feature is a little more than the search engine experience we are used to. it will be different. The user will go into Bing and continue typing keywords as if doing a normal search. GPT-4, will run in the background and create text about these keywords. Then, the created text will be queried on the internet. In the final stage, a new algorithm will come into play and best results will sort it.

This is what Deep Search will look like:

In the example where Microsoft explains how the Deep Search feature will work, loyalty programs He made a search about. The search phrase the user entered into Microsoft Bing was: “How do loyalty point systems work in Japan?” GPT-4 transformed this simple input into:

Provide an explanation of how various loyalty card programs work in Japan, including the benefits, requirements, and limitations of each. Include examples of popular loyalty cards from different categories such as grocery stores, supermarkets and restaurants. Show a comparison of the advantages and disadvantages of using loyalty cards versus other payment methods in Japan, including available rewards and benefits. Highlight the most popular services and participating merchants.

Artificial intelligence sometimes uses our inputs can misunderstand or may interpret it in a different way. Aware of this, Microsoft has developed an important sub-feature for Deep Search. The user will see several options suitable for the search they want to conduct. It may happen that there is a gap between what the user means and the result offered by artificial intelligence. if there is a difference this option will be used. In this way, accurate results will be achieved.

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According to Microsoft’s statement, queries to be made via Deep Search will be approximately 30 seconds It will be answered within. Stating that this time is high compared to traditional search engines, Microsoft stated that the Deep Search feature will be optional, therefore recommends that this feature should be used only when detailed information is required. The feature, which is not yet available for everyone, seems to promise users a unique search engine experience.

Source :
https://blogs.bing.com/search-quality-insights/december-2023/Introducing-Deep-Search


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