Meta announced that ads published on Instagram and Facebook social media platforms will now be more personal. The advertising system, which has been renewed by making use of artificial intelligence technologies, will make the advertisers smile with its new features, each more unique than the other.
Artificial intelligence-supported ads will increase productivity
For efficiency in advertising, it is extremely important to show the right approach to the right target audience in advertising activities along with the content. New technology announced by Meta AI Sandbox With this, both the ad content and the approach towards the target audience will be optimized, powered by artificial intelligence. Thus, the efficiency obtained from advertising activities will be carried to the next level.
Sandbox AIwill present different advertising content to different user groups by keeping the main idea of the ad in the center. For example, a chocolate ad will be shown in a way that conveys a different message to an 18-year-old individual and a different message to a middle-aged individual. Thus, by offering a personalized advertising experience, the probability of getting feedback will be increased.
An event that will inspire lonely people: He had 1000 lovers with artificial intelligence!
An artificial intelligence tool developed by a social media phenomenon has fallen in love with over 1000 people! Details are here.
Another feature of the Sandbox AI tool is its background rendering capability. Thanks to this competence, different visual elements that can attract the attention of the target audience can be positioned in the advertisement. Thus, the user’s attention can be drawn without staying in a standard pattern.
The third feature in the tool is the advanced image cropping tool. This tool crops ad images based on the device resolution displayed. This tool, which can crop with different variations according to the ad type, increases the viewing experience.
The artificial intelligence touches that Meta has made on the advertising side are only available to some advertisers for now. Sanbox AI is expected to be available to all advertisers by July.
Meta has been doing a lot of work in the field of artificial intelligence lately and is constantly coming up with new updates. How do you evaluate these developments of Meta, do you think it can take an active role in this market? You can share your views with us in the comments section.