It was announced that the corporate brand of Arçelik, which operates under Koç, will change to Beko. The decision was taken within the scope of the company’s globalization strategy.
One of the first brands that come to mind when it comes to white goods in Turkey. Arcelikmade a very important statement today. Technology company operating under Koç Holdingchange in corporate brand name He announced that he would go.
The brand name change was shared in a statement made on the Public Disclosure Platform (KAP). Your decision, the company’s globalization strategy It was stated that it was taken within the scope of
Arçelik’s corporate brand in all geographies, including Türkiye, will be Beko.
According to the notification made to KAP, Arçelik A.Ş. Its corporate brand will be Beko in all geographies, including Türkiye. In this way, employees and operations all over the world will be brought together under a common roof. The activities in Turkey are carried out by Arçelik Pazarlama A.Ş. It was also added that it will continue with all brands (such as Arçelik, Beko, Grundig) through the company. The full statement is as follows:
“Within the scope of our globalization strategy, the corporate brand of Arçelik A.Ş. in all geographies, including Turkey, will be used as Beko from now on, and thus, it is aimed to bring together our employees and operations all over the world under a common corporate brand. In this context, the corporate names of our foreign subsidiaries are being changed to include the Beko corporate brand. Our company operates its activities in Turkey under Arçelik Pazarlama A.Ş. “It will continue to do so with all its brands (Arçelik, Beko, Grundig, Altus, Leisure) that create local value, especially Arçelik.”
Beko, a world-renowned brand, in 57 countries It operates with 55,000 employees through its subsidiaries. Let’s add that the company, which has 22 product brands, has 45 production facilities in 13 countries.