AR Ads Coming to Instagram Reels and Stories

augmented realitycan have a great future, especially with Apple’s glasses expected to be released this year. Technology, which is now expected to be integrated into everyone’s life, will also break new ground in the advertising industry.

Meta, which has already earned huge revenues with its ads on Instagram and Facebook, has finally made an exciting announcement to advertisers. Company, Reels and Facebook Stories too announced the future of augmented reality ads.

How will Meta’s augmented reality ads work?

• Augmented reality filter released by Sephora as a Reels ad.

Meta’s augmented reality ads will not appear between posts or stories like current ads. Ads, Via camera filters on Facebook and Instagram will be made available.

Users, according to the names announced for now, Sephora and Tiffany & Co. will be able to use the filters of beauty and jewelery giants such as As photos and videos taken with these filters are shared, so do the ads. naturally will take place on the platform, will appear in front of users.

These ads aren’t Meta’s first augmented reality ads:

Meta, before this announcement On Facebook and Instagram feed and Instagram Stories it already included augmented reality filters for advertising purposes.

So, who do these ads benefit?

Augmented reality ads are the most heavily used social media. Generation Z is targeting. Meta’s data actually shows the success of the ads. Augmented reality ads are shown 87% more than normal ads in the 18-24 age range, and receive feedback.