Apple, which wants to catch up with the advances made by generative artificial intelligence tools such as ChatGPT and Google Bard, is reportedly in talks with major news publishers to make long-term agreements worth at least $50 million.
Apple will train its own AI model using LLMs like ChatGPT-4
The New York Times shed light on Apple’s strategy, revealing that the technology giant aims to provide access to publishers’ content archives. Apple aims to leverage these extensive archives to train AI models, potentially using Large Language Models (LLMs) such as ChatGPT’s GPT-4.
The negotiation table reportedly includes heavyweight publishers such as Condé Nast, IAC and NBC News, which are responsible for famous publications such as Vogue and The New Yorker. Although none of the talks have reached a final stage, the proposed deals underscore Apple’s commitment to filling the gap in productive artificial intelligence.
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The main purpose of these talks revolves around using large amounts of written material to train AI models. LLMs like ChatGPT and Bard Gemini are based on analyzing comprehensive text datasets to create coherent and contextually relevant sentences.
Apple promises to compensate authors and publishers for the use of their articles. Unlike some AI companies that have been secretive about the source of their training data, Apple appears to be actively seeking agreements with creators, potentially minimizing concerns over intellectual property issues.
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News of Apple’s entry into the field of generative artificial intelligence comes at a time when the industry is grappling with copyright issues. Developers of AI engines, including OpenAI (the organization behind ChatGPT), have pointed to the adoption of the intellectual property landscape to defend businesses using AI models against potential copyright claims.
As negotiations progress, it remains to be seen how these potential deals will shape the future of Apple’s AI capabilities. 2024 is expected to bring more updates and insights into Apple’s evolving approach to artificial intelligence, as the tech giant appears to be aiming to make significant strides in this area.