Apple Vision Pro Remains on the Shelves

As is the unfortunate fate of augmented reality and virtual reality headsets, every product is released to the market with excitement, but after a while the interest in the products disappears. It seems that a similar situation exists for Apple Vision Pro. Retailers and Apple stores in the US, Vision Pro states that there is a decrease in demand.

Bloomberg’s Mark Gurman said the retailers he spoke to “For demos demand is too low. People who make appointments often don’t show up, and sales – at least in certain locations – have dropped from a few a day to a few a week. Apple also had to increase its marketing efforts on its home page. At the top of the website is a giant ad for the Vision Pro—the most aggressive marketing push since the device went on sale in February.” he said.

The problem may not be with Vision Pro

On the other hand, the reason for this situation may not be the failure of Apple Vision Pro or an abnormality in market conditions. From the very beginning augmented reality and virtual reality products It does not receive the expected attention. Users’ interest in these devices fades over time.

Moreover, this situation is not only reflected in purchasing behavior. The devices are currently Usage by people who have purchased decreases significantly over time. The lack of applications that will connect people to these devices also affects this situation. Additionally, the fact that these titles cannot be used in social environments also affects the demand.