apple, Samsung, Xiaomi and other smartphone manufacturers, the fierce competition continues. However, in the last 1.5 years, there have been changes in the smartphone market. because COVID-19 The pandemic has led to a semiconductor chip crisis all over the world. And also Huaweihas lost its place among the world’s five largest phone manufacturers.
Analysts explained the situation in the smartphone market in the third quarter of 2021. Here is the ranking of technology giants…
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Apple jumped to second place
For many electronic products, including smartphones, 2020 and 2021 were a serious crisis. Because with the pandemic semiconductor chip crisis it arose. The reason for this is that the demand for devices decreases for a short time as people move into homes, and then the demand suddenly increases with the transition to remote working and education.
The crisis in question could last until 2022. However, there were companies that took advantage of this situation. canalys according to researchers apple, the world’s largest second smartphone manufacturer took his seat back. Thus, in the third quarter of 2021, Apple Xiaomi’We see that he left behind.
in the third quarter of the year appleincreased from 12% to 15% in growth. Xiaomi On the other hand, it fell to the third place, remaining at 14 percent in market share. Samsung while remaining at 23 percent in annual growth, in vivo and OPPO increased by 1% in growth.
With this, global smartphone market In the third quarter of 2021, it shrank by 6 percent compared to the same period of the previous year. However, looking at the crises in the last year, this situation is not a surprise. Because at the moment, smartphone demands are having a hard time meeting. The reason for this is the shortage of chips.
Chip makers are even raising chip prices to discourage excessive chip ordering in order to gain some priority in production. In addition, smartphone vendors are exacerbating the crisis by making last-minute changes in order quantities and device features.