How Did Stanley Thermoses Influence Generation Z?

Although Stanley’s thermos called Quencher was first released in 2016, it was actually sold at that time. it wasn’t that popular. In fact, sales were average at best.

But in 2019, after Stanley Quenchers went viral on Buy Guide, an e-commerce blog page and Instagram page for women gaining popularity started.

This is exactly where the dystopian story of Stanley thermoses began.

These thermoses with straws from Stanley are actually not a groundbreaking product. If we ignore the brand value, this product A thermos with a straw and a handle that preserves the temperature of the liquid inside.

So what do people think of this expensive and not very special product? prompting him to collectto get the special series waiting in line for hours The reason is even on TikTok and similar social media. to shoot videos Is it only the product itself that pushes you?

Or to explain this Stanley obsession? Do we need to dig a little deeper?

First, let’s start examining the situation with a product-oriented approach.

Stanley thermoses come in different sizes, colors and designs. aesthetic appeal, It plays a big role in attracting the attention of Generation Z in particular. Also these thermoses to personalize The emergence of additional products that can be added makes thermoses more attractive.

In addition, these thermoses Some limited edition varieties, creating a “fear of missing out” (FOMO) among consumers. With this strategy, the value of products increases and people They are literally competing to obtain these special products.. This situation emerges as a very important factor in the psychology of consumption.

Finally, these thermoses, which have become much more visible with the power of social media, are again especially Among Generation Z created a community. Stanley thermos, which went viral on platforms such as Instagram and TikTok, offers its users not only a beverage container but also a a lifestyle has become available.

Actually, there is no need to elaborate on the subject. The essence of this phenomenon is excessive consumption!

We are no strangers to a product going viral every year. New products that will “change your life” are released periodically. These products are online goes viral, Everyone posts posts telling you to quit your job and buy that product and the product is forgotten.

This is how our viral product cycle works. With the influence of social media, everyone has fallen in love with the products, even if only for a short time. our brains are being washed We can also say.

Trends come and go from time to time, but as the frequency of our time on social media increases, we become more influenced by these products. excessive consumption This is how the phenomenon we are talking about happens.

If you thought it would end here, it’s not over yet. In fact, the problem goes much deeper.

Overconsumption was actually the effect, not the cause. Because our tendency towards excessive consumption The main reason is the feeling of belonging.

Communities formed around Stanley thermoses, which we encounter wherever we turn our eyes, Provides consumers with a sense of belonging. In addition, creating the perception that people who use these thermoses are “cool” makes people desire this product even more.

Especially generation Z and when we think about the generations that followed, acceptance from the social environment While it is quite obvious how important it is for these generations, it is not surprising what the Stanley thermos craze has reached.

Considering the modern consumer culture, the loyalty of these consumers to Stanley thermoses is how individual identities are associated with products is showing. In other words, consumers They express themselves through the products they use and shapes their place in society.

As a result, the popularity of Stanley thermoses The power of modern consumer culture and social media It appears as a reflection.

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