Although Samsung was the leader in the smartphone market, Apple continued to maintain its dominance in the flagship sales market. However, according to 2023 data, Huawei increased its percentage share. However, Huawei’s return to 5G changed all the results. Here are the flagship sales and market shares of 2023…
2023 flagship smartphone sales announced! Here is the Huawei effect
Apple includes flagship processors in all its models except the SE series. In fact, although the SE models also have high-end processors, these models are not in the flagship class. In this sense, Apple rightfully owes its largest market share in the smartphone market to its flagships. In this sense, Apple has a large share of 71 percent in the market with its flagship iPhone sales.
On the other hand, this share was at 75 percent in 2022. Huawei is behind this blood loss. As you know, Huawei started using 5G supported processors again with the Mate 60 Pro model. The brand, whose access to this technology was restricted due to the embargo, came up with its own processor in three years. Especially the brand, which took back the Chinese market from Apple, enabled this percentage change to occur.
Huawei had a share of 2 percent in the flagship sales market in 2022. This share increased to 5 percent in 2023. Samsung, on the other hand, has increased its share from 16 percent to 17 percent in 2022. Huawei ranks third on the list with this market share. Xiaomi comes right behind with a 2 percent share. In this sense, the Chinese brand increased its market share by one hundred percent.
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Flagship sales are very important for Android phone manufacturers. However, many manufacturers derive their biggest sales from mid-upper and mid-segment devices. The flagship market also entered a downward trend after 2019. Although this effect has been broken in 2023, there is no brand that has experienced a big increase in the flagship market except Huawei and Xiaomi. In particular, Apple lost a lot of money in the Chinese market, despite the success in iPhone 15 Pro sales.
The main reason for this is that Huawei is using 5G again with the Mate 60 Pro. Especially in the Chinese market, 5G is among the very important advantages. Huawei has even fallen out of the top three in the Chinese market with 4G processors since 2020. Now the brand has reached the top in China. This year, it is expected that Huawei will introduce much more ambitious flagship models.
Do you think Huawei can regain its lost peak in the smartphone market? We are waiting your comments.