Apple Loses Value Because of Vision Pro

Apple announced its biggest technological breakthrough after the iPhone at the WWDC 2023 event that started on June 5th. With more than 5000 different patents and featuring today’s most advanced screens, Vision Pro, the most advanced mixed reality glasses announced.

But the news that came before the Vision Pro was announced showed that investors did not have much hope from this glasses. At the time of the introduction, Apple announced that it will sell the glasses for $ 3499 and will start sales next year. Investor sentiment hasn’t changed much…

Apple’s share value fell due to the risk of the innovative product:

After the event where Apple introduced the new Vision Pro and other products, there was activity in the stock markets. Before the event circulating around 184 dollars The stock value fell momentarily, especially after the Vision Pro announcement.

The stock market closing, while Apple’s share value decreased to 178.3 dollars, $179.50 levels took place. In the post-closing markets, company shares fell to $179. The close of June 4 was at $180.95.

Why are investors squinting at Vision Pro, which excites technology enthusiasts?

As you can imagine, investors are focusing on how sellable the technology will be, not how exciting it will be. Apple Vision Pro, even in the USA and Europe for $ 3500 has a high price. Therefore, it is not expected to reach unbelievably high sales figures.

Pre-launch estimates were that a product at this price level would not exceed 100,000 sales per year. This is from Apple’s Vision Pro. 350 million dollars It means you will earn around a coin. The clearest explanation of the dissatisfaction of the investors is that a product that Apple spent years developing and is seen as the biggest technological breakthrough after the iPhone will not earn even 1 percent of the company’s total annual turnover.

There is also a company that profited from Apple’s event:

Although Apple investors do not like the idea of ​​Vision Pro, this idea has resonated especially in the gaming world. Apple game engine Unity will be natively supported in the Vision Pro ecosystem. explained. Unity shares with this statement It jumped from $31 to $38.84.

Unity shares closed at 36.63. The previous day that number was 31 dollars. The company’s share reached $13.75 billion with this rise.

What happened last night? Here is our content that we compiled the most important developments in WWDC 2023, which will go down in history:

Perhaps the biggest innovation of Apple since the first iPhone launch: Vision Pro is introduced:

All Apple products have been hiked once again after just 2 weeks:

iOS 17 is officially introduced:

Along with iOS 17 came new iPadOS, macOS, tvOS and watchOS versions:

The new 15-inch MacBook Air and the new Mac Pro have also appeared. The new Mac Pro arrives with the M2 Ultra, Apple’s most powerful processor to date:

Apple has revealed what may be the biggest shortcoming of Macs, its project to bring games to the Mac:

Meanwhile, the most expensive Apple product ever sold, the 2019 Mac Pro, has been discontinued in Turkey: