Former Apple design chief Jony Ive worked with the company’s founder Steve Jobs for many years and played a key role in saving Apple from bankruptcy. Although Ive left Apple in 2019 for his own design company, LoveFrom, after years passed, their business relationship continued to this day. However, according to the reports, the paths of Apple and former chief designer Jony Ive are completely separating this time.
Jony Ive will no longer work with Apple
Jony Ive designed the ears of the iPod and contributed to the design of the iPhone, iPad and Apple Watch models. Even if he left the company in 2019, it is stated that he helped with the mixed reality glasses that Apple was working on.
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Ive, who left Apple for his own design company LoveFrom in 2019, did not break off his connection with the famous technology company. So much so that LoveFrom showed Apple as its first customer. However, it seems that Apple and LoveFrom will no longer work together.
LoveFrom’s multi-year contract with Apple is reportedly worth $100 million. Apple contractually prohibits LoveFrom from undertaking any project it considers to be in competition with it.
According to the information received, LoveFrom and Apple differed on this item. It is stated that the paths diverged as a result of the dispute over Ive’s demand for freedom to choose his own customers. It is also claimed that LoveFrom had to reject many good offers due to this article. It is said that many designers left LoveFrom for this reason.
It was claimed that when Jony Ive first left Apple, they had disagreements with the company’s CEO, Tim Cook. It was even among the news that Ive accused Cook of not giving importance to design. Despite all this, Ive and Cook continued to work together for a while.
Now, Apple’s former chief designer Ive and the company seem to have parted ways. Apple has not yet made a statement on the subject. So what do you think about her parting ways with Apple and its former chief designer? You can share your views with us in the comments section.