Investment company Loop Capital made striking statements about Apple’s mini models in a note to its investors. In the note, it was stated that Apple began to realize that no one wanted small phones anymore. It was also stated that the sales of these models were lower than expected.
With the development of technology, Apple broke new ground with the iPhone 12 series after continuing in parallel for a long time in the ‘growing phone’ frenzy. The company had added a new model to its phone lineup that would appeal to those who miss smaller phones. This model, which is the cheapest model of the series and also appeared in the iPhone 13 series, It was the ‘mini’ model.
However, according to the latest news, Apple has realized that the ‘mini’ models are not very popular anymore. The latest news about these models, which appeal only to those who miss small phones or those who want to spend less money, is Apple’s iPhone 12 and iPhone 13 mini sales. not getting what you want showed.
‘mini’ sales did not go as expected:
John Donovan of Loop Capital, in a note to investors, announced that Apple’s iPhone 12 mini and iPhone 13 mini sales are not very encouraging. stated. However, Apple’s beginning to realize that small phones have ‘limited appeal’ stressed. Donovan also said that the lack of interest in small phones ‘surprised’ Apple expressed.
However, Donovan suggested that Apple may even launch the iPhone SE Plus model soon. If we look at Donovan’s comments, Apple will continue in its next series. may no longer want to include the ‘mini’ model looks like. We will learn about the final decision of the company only as time goes on.
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