It has been learned that the virtual reality glasses that Apple has been working on for a long time have been canceled for ‘cheaper’. For the new glasses, the date extended until 2025 was pointed out.
Another sad news came from Apple’s virtual/mixed reality glasses, which we have been looking forward to for years. from Bloomberg to Mark Gurman According to Apple, the glasses, which are expected to be introduced this year, have been shelved for a while.
Although it was shared that the decision in question was due to ‘technical difficulties’, according to Gurman, this was not the only reason. It has been reported that Apple is focusing on glasses that cost ‘cheaper’.
We’ll wait longer for a cheaper pair of glasses:
According to newly learned details, Apple is now aiming to launch a lower-cost glasses instead of the glasses it has been developing for a long time. If this is your glasses in 2024 or 2025 expected to be introduced.
Considering the previous information, the decision is quite logical:
According to the information conveyed by Mark Gurman in the past weeks, Apple has been offering virtual reality glasses. $2,500 – $3,000 He started to target the crazy selling price like this. Of course, this price was so high due to the high production cost of the glasses.
A product that will be released at such a price will not reach the general audience, which is Apple’s target, a niche product would be. Again, for this reason, Apple would not have much influence on the interest and demand in the virtual reality world.
Apple’s launch of a low-cost glasses will mean that virtual reality can reach more people. Of course, we can only see the accuracy of these claims by waiting.
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Source :
https://www.bloomberg.com/news/articles/2023-01-18/apple-postpones-ar-glasses-plans-cheaper-mixed-reality-headset