Apple In a strategic move, Tim Cook, CEO of the company, gave clues about an artificial intelligence announcement that may take place this year. Tim Cook’s latest statements, although vague, shed light on the company’s aim to rival technology giants such as Microsoft, Google, Amazon and especially OpenAI in the field of advanced artificial intelligence models that can produce text and images.
As we reported as Koinfinans.com artificial intelligence Apple, which adopts a conservative attitude in its work, is preparing to change its attitude on this issue.
Will Apple Impact OpenAI’s Dominance?
Apple, an unshakable powerhouse in consumer technologies, has long been associated with the latest hardware and user-friendly software. However, according to CNBC, the company’s last meeting with analysts signaled a major breakthrough in the field of artificial intelligence. Although details are difficult to disclose, Tim Cook‘s assurance that it will reveal details later this year signals a strong effort to compete with industry giants such as OpenAI, Microsoft and others and actively shape the AI frontier.
Generative artificial intelligence, which comes to the fore with advances in image production, has become a focal point for technology companies and investors. Apple, on the other hand, refrained from announcing an advanced artificial intelligence model last year, despite its historic investments in machine learning technology embedded in its chips and software.
Apple is showcasing its skills in this field by elegantly integrating artificial intelligence with capabilities such as recognizing people and pets in photos. The company announces new software solutions at the developer conference, which is usually held in June every year.
Last year, Apple’s interest in machine learning technologies came to the fore with the autocorrect feature added to the iPhone keyboard, based on a GPT-like transformer-based language model. In this presentation, the term “artificial intelligence” was not used prominently, while a more academic expression such as “machine learning” was preferred.
As Apple prepares to make a big leap forward in the field of artificial intelligence, its latest financial results paint a complex picture. While the company’s fiscal first quarter results, which it announced exceeding revenue and profit expectations, left a positive impression, the 13% decline in sales in a critical market like China overshadows this positive outlook.
Following Apple’s earnings report, the company’s shares fell significantly in after-hours trading on February 1. Additionally, comments shared by management about possible declines in iPhone sales in the current quarter have led to increasing concerns in the market.