In the lead role of recent investigations by four US officials Apple and Google exists. four senators, collecting and profiting from personal data allegedly demanded an investigation by the Federal Trade Commission into the two companies.
Two companies accused of selling personal data
senators, Federal Trade Commission (FTC) sent a letter to its president, Lina Khan, requesting an investigation into the two tech giants. In the letter sent, the two companies to mobile operating systems By creating ‘ad-specific tracking IDs’, the process of collecting and selling user data is allegedly made easier.
Last year, Apple App Tracking Transparency implemented an application called Thus, iPhone and iPad users got the chance to disable ad tracking. However, even this development to US officials it would not be enough, they want Apple to be investigated as well as Google.
Both Apple and Google offer users more privacy continues to take steps to offer the option. As we mentioned above, Apple last year iOS 14.5 with App Tracking Transparency While presenting the system, Google ie plans to introduce new privacy restrictions on Android.
Although the lawmakers accepted this situation, on Apple devices It highlights that the anonymity feature is turned on by default. Moreover disable The option is said to be difficult to find. It is emphasized that Google did not even have such an option until recently.
A Google spokesperson said in a statement that the company user data He said that he did not sell and that such actions are prohibited. Google It also claimed that the advertising ID gives users more control. In this way, the spokesperson can use the developers’ applications. easier money He also said they can win.
as known personalized ads Although it provides users with more relevant ads, it can also cause various security problems. In this respect US Federal Trade CommissionWe wonder how it will follow. So what do you think about this subject? You can share your views with us in the comments section.