Analysts see opportunities in luxury stocks

Frankfurt Luxury always works. That’s almost a dictum on the stock exchange. It doesn’t matter whether inflation is rising or the economy is in crisis: rich customers don’t mind that much. They are willing to pay more for prestigious brands and don’t have to hold onto their money like that, even when times are tough. This gives companies high margins.

However, the shares of big-name companies have suffered badly on the stock market. They have been down between 14 (LVMH) and 36 percent (Kering) since the beginning of the year. In some cases, they even lost more than the broad European stock index Stoxx Europe 600.

According to the banks, it is precisely these losses that offer entry opportunities. According to the US bank Goldman Sachs, luxury stocks have become significantly cheaper. After all, the companies have so far earned more than expected. The Handelsblatt takes a look at the industry and explains which stocks analysts find particularly attractive.