E-commerce giant Amazon, TikTok style design It was the last company to adopt. The latest feature from Amazon offers the experience of shopping from videos and photos in the smartphone app. Thanks to these contents, which will include models and phenomena, it will be easier to discover the products in the category you are interested in.
Amazon changes the shopping experience with TikTok design
Amazon, Inspire (Inspiration) announced its new feature. According to the company’s statement, Inspire will be a new in-app shopping feed, personalized with photos and videos, tailored to the interests and engagement of users choose.
The new feature, which will feature short videos and photos, will enable a TikTok-style shopping experience. Amazon says this will give you the opportunity to “discover new products with just a few taps, all tailored to your interests.”
Amazon buys your data for $2!
Amazon has launched a new advertising program. It will offer its users $2 per month in exchange for tracking their ad traffic.
Available only to customers in the US, Inspire will offer each user a unique shopping flow. Photos and videos on Inspire will have purchasable items in the lower right corner. For example, if you have chosen clothes as your area of interest, you will see models and phenomena with different combinations.
Amazon said that there will be 20 different categories in the first stage, and users can choose their interests among them. The company has also made the new feature available only to apps on iOS and Android. This supports the TikTok style design.
On the other hand, it should be noted that TikTok already has a shopping feature. TikTok Shop The feature was launched in the UK a while ago. It gives opportunities to influencers and brands who want to sell their products on TikTok.
So what do you think about this subject? You can share your views with us in the comments section.