Amazon Detected Unfair Competition

Founded in 1994 by billionaire Jeff Bezos, it is among the five largest companies in the world. Amazon’s name, our country’s largest e-commerce companies It makes an important claim similar to the search and algorithm scandal of Trendyol, which is among Trendyol interfered with algorithms to highlight its own brands and discriminated against some vendors. set, followed by an investigation by the Competition Authority was started.

As a result of a study by technology site The Markup, Amazon’s placing their own brands on the top detected. The research team created a list of 3,492 popular product searches and analyzed the first page of those search results.

Unfair competition

In a study by The Markup, it was determined that Amazon placed its own brands at the top of the search results. your products, above competitive products with higher scores was also noted. In 60% of search results, where Amazon sells the first spot to an advertiser, a clear label was added to indicate that the listing is sponsored. For the remaining 40%, Amazon gave first place to half of its own products and premium brands, and the other half to its competitors.

As a result of this research, Amazon’s making unfair competition While revealing the results, the statement made by Amazon does not seem very convincing when compared to the results. In a statement, an Amazon spokesperson stated that the store does not favor its own branded products in the search results, “Such as the type and quantity of product shown to the customer, the customer’s question, and whether the customer has made a purchase on desktop, mobile browser or in our app. depends on many factors” said.