Beginning in November of last year Netflix GamesIt’s not going the way the company intended. According to recent research, only 1 percent of Netflix subscribers Netflix games playing. Although the publishing giant is constantly adding more games, it cannot attract the attention of users.
Only 1 percent of users play Netflix games
The latest data prepared by the mobile application research platform Apptopia revealed the status of the games offered under Netflix Games. Available on Android and iOS games total 23.3 million once downloaded. This represents less than 1 percent of users.
With Netflix Games, which was launched in November last year and grew by acquiring new studios, interactive games of series and movies on the platform are being developed. Among the most notable productions Stranger Things: 1984Stranger Things 3: The Game, Exploding Kittens, From The Queen’s Gambit inspired chess game.
Although Netflix is increasing its investments in this area, it does not seem to have managed to attract the attention of mobile players. The research shows that all games available through Netflix Games have been downloaded 23.3 million times, and an average of 1.7 million users per day showed that it has.
It is still unclear why Netflix users do not show interest in the games. However, it was noteworthy that the number of downloads remained around 23 million, although there were no advertisements in the games and no extra fees were charged.
Netflix has announced that it aims to add 50 games to its library by the end of 2022. The company, which recently announced four new games, also bought three additional studios.
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