Aldi Nord in the red – What needs to happen now

Aldi north

Aldi Nord’s poor operating margin is a wake-up call for the discounter that is actually so successful.

  • Actually, Aldi Nord and Aldi Süd wanted to move closer together in purchasing and marketing, even a merger no longer seemed impossible. But now Aldi Nord is pulling the emergency brake on the joint IT transformation project AHEAD.
  • A corporate restructuring should bring more efficiency and profit again. CEO Hufnagel gets full access rights for the first time – he has to deliver now.
  • In France, one of the most important markets for Aldi Nord, business is also sluggish after a failed takeover. Read here why Grimm’s fairy tales of all things should bring about the turning point.

There had never been such a meeting at Aldi Nord. At the “Leadership Conference” on the company campus in Essen-Krey on Thursday, November 10th and Friday, November 11th, 2022, around 150 executives from the discounter came together to talk about the future. In between there are cuts while standing.

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