Advertisements That Get Lynched While Trying to Be in the Trends

We know that one of the most important things for brands is to be remembered. The way to achieve this is basically to attract the attention of consumers. To attract attention; Brands that follow the agenda closely to ensure that consumers talk about the creativity and quick wit of the brand in question can use current events in their advertisements.

Of course, it is important for a brand not to stay away from the agenda and current situations. But considering that we now live in a technology age where information sharing is almost unlimited; We must also say that brands should be very meticulous in every step they take. For this very reason, brands that sometimes overlook some things unfortunately face a sad end. It can attract reactions that even lead to lynching.

Let’s start with Dardanel’s advertisement referring to the Italy-Türkiye match.

Before the Türkiye-Italy EURO 2020 match “we are putting it in pasta tonight” Dardanel, who shared a post with the message, removed the post after the reactions he received, explaining that this post had escaped their attention and that they had cut off their relations with the agency that prepared the post.

I’m sure some of you have grown tired of tuna pasta.

The agenda is tried to be captured not only with advertisements but also with new products. McDonald’s was very disappointed in this regard.

We know that the most important issue on Türkiye’s agenda lately is decrease in purchasing power.

McDonald’s will also be aware of this issue, as it has been inspired by patso a while ago. affordable He created a potato wrap menu.

However, the brand did not think about what kind of emotions this new product could arouse in Turkish consumers, and after a while, upon the reactions it received, withdrew the product and its advertisements.

Teknosa, which used the image of a table with wine in the visual of its special Ramadan campaign, also received its share of criticism.

Ülker’s advertisement for April 1 was also taken off the air after it received a huge reaction.

In the commercial broadcast as an animation, after images of someone being bullied under the name of April Fool’s joke, “the time of reckoning is approaching”, “I will have surprises for you”, “pain will find you”, “this is what being a little brother requires” There were expressions such as.

Peoples resembles bullying Because he was disturbed by these images and style, the commercial was criticized and attracted great reactions.

Company officials, who apologized after the reactions, actually said that the advertisement April 1 jokes reflect reality However, they removed the ad from the air, saying that they did not aim to create such a perception. It also received criticism that it contained political references. The comment is yours…

Hasbro, which we know for its board games, drew reaction with its New Year’s ad for evoking rape.

In the commercial “You too will be happy when you hear it”, “You too will relax after giving up what you have on”, “Don’t be afraid when you see the bill, you will enjoy it too”, “You will have fun too, somehow” In addition to containing expressions such as these, the fact that the people in the advertisement say these words in a very suggestive and offensive manner is recognized by everyone. insinuation of rape It was found disturbing and criticized for its content.

Believe me, we were surprised as to why a toy brand would broadcast such a commercial to encourage playing board games at home on New Year’s Eve.

The commercial where Kendall Jenner ends the whole racism problem by handing a Pepsi to the police is another one.

In this ad, which takes place in an environment reminiscent of Black Lives Matter protests, Kendall Jenner handing Pepsi to police officer It helped calm things down.

On the grounds that he downplayed the Black Lives Matter protests and the issue of racism. The criticized advertisement was removed from the air after attracting a huge reaction.

Burger King, which said “Women’s place is in the kitchen”, attracted great reaction while trying to attract attention. And on Women’s Day!

Firstly “A woman’s place is in the kitchen” Shared by Burger King, then “If they want, of course. Only 20% of chefs are women. “We have undertaken to change the gender distribution in the restaurant industry by giving our female employees the opportunity to pursue a career in the culinary industry.” He continued sharing, and then “We are proud to launch a new scholarship program that will help female Burger King employees realize their culinary dreams.” He completed his post by saying.

Even though they wanted to herald a positive initiative, their first post to draw attention received a huge reaction.

We hope that Snapchat, which turned a sensitive issue like violence into a game, has learned its lesson.

Those of you who are familiar with the foreign magazine will be aware of the incident between Rihanna and Chris Brown. violence remembers the incident.

Snapchat “which do you prefer?” to its users within the scope of a game named Slapping Rihanna vs. punching Crish Brown He sent a game where they had to choose between

This situation was criticized by both Rihanna herself and the users who saw this game. turning violence into a mockery It was described as such and drew a huge reaction.

Okay, but what does using a shower gel that is the same shape as our body type have to do with loving our body type, dear Dove?

Following the recent spread of views emphasizing that people should love themselves as they are, Dove must have wanted to get a share of this cake. Bottle designs symbolizing different body types had launched it.

However, consumers found this quite disturbing and criticized the brand. on the grounds that it categorizes women They criticized.

Honey Birdette, a luxury underwear brand, said in its New Year’s advertisement that Santa Claus would be a little busy that day.

in advertising “We’re going to give Santa a day off. Sorry guys” The brand, which gave the message and then presented images of Santa Claus having fun with models wearing the brand’s underwear, received a great response, especially from families.

Families who wanted the advertisement to be removed because they did not want their children to see this advertisement reacted greatly, but The brand did not step back.

As a result, we can understand how important it is to stay on the agenda when we look at it from both the brands’ and consumers’ perspectives. However, when we see these ads, one of the most basic questions that comes to mind is; Is it worth crossing some sensitive boundaries to stay on the agenda and be talked about?