Adidas and Puma, two brands that have shaped this industry and that offer many kinds of products you can think of, from shoes to accessories in all sports branches, actually have a very interesting origin story.
The story of Adidas and Puma, which are currently the most preferred and pioneering sports brands in the world, is actually Adolf Dassler and Rudolf Dassler It begins with the enmity of two brothers named.
These two brothers, whose fathers were also workers in the shoe factory, first became “Gebrüder Dassler” meaning “Dassler Brothers”. “Geda” They started to produce shoes in their mother’s laundry room in 1919 under the brand name.
The wearing of Geda brand shoes by Olympic athletes marks the beginning of the success stories of the brothers.
Athletes using the Geda brand at the 1936 Olympics held in Berlin 7 gold, 5 silver and copper medals win made the name of the Geda brand known.
Before World War II began, the brothers were selling thousands of pairs of shoes a year.
Some experts believe that the company would have achieved great success had it not been for World War II, and astronomical gains He thought he could get it.
When the war started, Rudolf was forced to join the army; Adolf remained in charge of the factory to continue the production of shoes.
The German government saw Adolf as a successful shoemaker and thought it better to produce shoes than to go to war, but the same mercy was not shown for Rudolf.
In this way, Geda continued to produce shoes during World War II. In the years when the war increased its intensity, the Geda factory was for a while. for the manufacture of weapons was also used.
According to one theory, this is one of the reasons for the enmity that started between siblings.
According to the comments of the citizens, Rudolf was quite reactive. According to Rudolf, Adolf would earn money by continuing to produce shoes comfortably while he was fighting for his life at the front.
It is known that after the war ended, Adolf betrayed his brother for alleged collaboration with the Nazis.
After Adolf ratted on his brother, Rudolf 1 year in prison. Although Rudolf tried to betray his brother, allegations were dropped against Adolf, and this situation caused the two brothers’ relationship. to end completely caused.
Another theory is the war of the elites! It is said that the wives of Adolf and Rudolf hated each other.
The citizens who were there at that time, the spouses of the two brothers even in the same environment it says it can’t be folded.
According to some sources, Rudolf is quite womaniser referred to as one. Due to this situation, between Adolf’s wife and Rudolf something is happening and Adolf is said to be jealous of his wife’s brother.
In 1948, the brothers terminate their partnership and the city of Herzogenaurach is split in two.
Deciding to end their partnership as a result of war and other tensions, the brothers decide to do everything for the company. equally they share.
The city of Herzogenaurach, where the factory is located, as those who sided with Adolf and those who sided with Rudolf splits in two.
In 1957, Rudolf establishes his own brand under the name “Ruda”.
The name “Ruda”, which would later become “Puma”, “Rudolf” and “Dassler” is a combination of words.
One year later, he was nicknamed Adolf. “Adi” and “Dassler” combining the words “Das”, the first three letters of his surname “Adidas” establishes his own brand.
Although the brothers have parted ways, the rivalry and enmity between them never ends.
It is known that the brothers did not fall for each other until their deaths. So much so that the graves of two brothers located at two ends of the city…
As a result, if these two big brands that lead the sportswear industry weren’t for the animosity between the brothers. would not exist. Although the exact reason for the hostility of the two brothers has not been explained yet, the theories presented enlighten us a little.
Do you think the brothers could have handled their problems differently?
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