Portuma was introduced as Turkey’s first in-game advertising company. More than 500 people attended the launch held at Dedeman Istanbul Hotel on October 5. The event brought together many names from the world of gaming, advertising and blockchain.
A new generation of ads that make money without affecting the players!
While Serdar Kuzuloğlu made the opening speech, Hilmi Öğütcü moderated the panel titled ‘The Future of the Game Industry: Innovative Revenue Sources and Strategic Thinking’, and the panelists were Happy Crab Game Studio founder Havva Nur Solhan and Axell Studio game director Faruk Özşahin.
After the panel, advertising infrastructure providers came together in the panel titled ‘The Future of Advertising and Interpretation of Data from the Perspective of Advertising Providers’. Adbreak managing partner Süleyman Karadeniz, Adsyield founder and director Oğuzhan Çakır, Admatic operations director Cenk Türkoğlu attended this panel.
The event continued with advertisers’ panels. Havas Istanbul CEO Cüneyt Devrim and Digital Rönesans founder Filiz Dağ took part in the ‘Integration of Brands into the In-Game World and Search for New Media’ panel.
In the panel titled ‘Technology, Games and Advertising: Academic Perspectives’, Bahçeşehir University Digital Game Design Department Head and Bug Lab founder Prof. Dr. Güven Çatak, Trakya Technopark General Manager Associate Professor Özgür Özdemir and Game Factory Founder Murat Kahraman participated as panelists.
The final panel of the launch, ‘The World of the Future; Gate.io Operations Director Kutluhan Akçın, Yula Labs CEO Yasemin Güleçyüz, Bzetmex CEO Erdoğan Turan and PlayStation/Axell Studio Senior Game Developer Ataberk Ateş took part in the ‘Web3 Games and Blockchain Technology’ conversation.
Portuma’s founder, Ozan Emrah Ünal, talked about the market size of the in-game advertising industry at the event and stated that they aim to achieve a 5 percent share in the in-game advertising market by the end of 2024. The launch also attracted attention with fun experiences, such as a racing experience by wearing VR glasses in the foyer area.
Emin Çapa made the closing and speaking about the Portuma Launch, Ozan Emrah Ünal said, “This launch event provided the opportunity to share our technology, which we have been working on for a long time. “We would like to thank our participants for sharing this great day with us,” he said.