Just one and a half years after Shorts came into our lives, which brought short videos to YouTube users similar to Instagram and TikTok, a great record was broken. YouTube CEO Susan Wojcickiannounced in a blog post published Tuesday, that YouTube Shorts videos have garnered more than five trillion views.
While there is no direct earning model in Instagram and TikTok, revenue is generated according to the number of views (advertising clicks) of the videos on YouTube. In this context, those who decide to produce content for YouTube Shorts, which offers the opportunity to reach much larger audiences in a short time, are curious about the income issue.
100 million dollars producer fund from YouTube to Turkish publishers!
The $100 million YouTube Shorts Fund, prepared by Google to encourage content producers, has been put into use in Turkey.
YouTube Shorts videos have been viewed over 5 trillion times
YouTube began paying creators between $100 and $10,000 per month based on views and engagement in August last year. Wojcicki announced that this $100 million fund, announced last year for Shorts creators, is now available in more than 100 countries.
Wojcicki says creators who got paid last year More than 40 percent of YouTube Partner ProgramsHe said there are different types of creators who are not eligible to participate. In addition, Wojcicki is one of the creators of Shorts. BrandConnect He said he would help create sponsored content with specific brands through a program called
Later this year, many innovations will be offered to users, from shopping features that allow viewers to browse and shop the featured products that appear next to the videos, to NFTs.