san francisco Twitter owner Elon Musk wants to change the short message service’s well-known bird logo. “And soon we will say goodbye to the Twitter brand and gradually to all birds,” the billionaire surprisingly announced on his social media platform on Sunday. “If a good enough X logo is posted tonight, we’ll have it live globally tomorrow.”
Musk also posted an image of a flickering “X,” and later responded “Yes” in an audio chat via Twitter Spaces when asked if the Twitter logo would change. This “should have happened a long time ago,” he added.
The company initially did not comment on this. On its website, Twitter describes the logo with the bird as its “primary identifier”. “That’s why we protect it so much,” it says. The logo change would be the next surprise on Twitter under Musk’s turbulent aegis.
Acquisition for $44 billion
The boss of the electric car manufacturer Tesla took over the group last October for 44 billion dollars. Since then he has extensively restructured the company. As one of his first acts, he fired management and half the workforce, embarking on an aggressive cost-cutting streak. In addition, he then repeatedly announced innovations, some of which he cashed in again shortly afterwards. He also renamed the company X Corp.
Most recently, Musk caused an uproar when he limited the number of tweets that can be read each day. This gave new Twitter rival Threads a boost: Facebook parent Meta’s short message service recorded more than 100 million registrations in the first five days after its launch in early July. According to its own statements, Twitter had around 240 million users last summer.
However, Musk had repeatedly alienated users and advertisers in recent months. Most recently, Musk reported a slump in advertising revenue. Musk, who is also the head of aerospace company Space X, also recently founded an artificial intelligence (AI) startup called xAI.
More: Twitter advertising revenue plummeted by 50 percent