22 Social Media Phenomenon Penalty for ‘Deceptive Advertising’

With the widespread use of the Internet and social media, advertising industry has also evolved into this area. Today, especially social media phenomena, earn a lot of money from their advertisements. However, not all of these are correct advertisements. The Board of Advertisement, which monitors the advertisements made by the phenomena, will continue in the first half of 2022. imposed administrative fines on 22 phenomena. It was not disclosed who these phenomena were.

According to the information obtained from the Ministry of Commerce, the reason for the fines for the phenomenon is, hype was what they were doing. In order to avoid the repetition of these events, the Ministry has published the Guidelines on Advertisements with Price Information and on Sale Advertisements and Commercial Practices. should be examined it states.

In the last 6 months, a total of 22 million 788 thousand 684 TL has been fined!

The Board of Advertisement also announced the total amount of fines in the first half of the year. Accordingly, the total number of companies making deceptive and misleading promotions viewed 1101 files. The authorities, who found violations of the legislation in 949 of them, filed 228 files. Administrative fine of 22 million 788 thousand 684 liras cut. So how does the Board of Advertisement detect irregularities?

The Advertising Board and the Advertising Self-Regulatory Board implemented a new project in March 2022. “Scanning Digital Media Ads with Artificial IntelligenceThis project named “” automatically scanned the posts on social media. As a result of the scans, whether the advertised product is legal and whether it complies with the Guidelines on Commercial Advertising and Unfair Commercial Practices by Social Media Influencers. being analyzed. If irregularities are detected, the Ministry takes action and has the case examined by the Advertisement Board.