12 Video Games That Engage in Blatant Product Placement

Today video gamespopular with a wide audience entertainment is considered as an intermediary. gaming industry is constantly growing and evolving, which opens up new brand business opportunities for gaming companies and collaborations It brings with it. However, many things that are part of daily life to the brand However, these brands are no longer paid attention to while playing games.

Gamesis not only for entertainment purposes, but also brands’ products to introduce And to market It becomes an effective tool for In this context, product placement strategies of brands take center stage in many video games. In this content, in video games brands’ product placement strategies There are examples.

Kit Kat – Theme Hospital (5:25)

Theme Hospital, Electronic ArtsIt is a game published by. In the game, KitKat It has its brand on the food and beverage vending machine.

Burger King – Fight Night Round 3 (1:50 & 4:10)

Fight Night Round 3‘also, Burger King Mascot “King”, is involved as a coach. When a contract is made with King, King comes to the ring with the boxer in the game. There are Burger King logos in many regions in the game.

Powerade – Enter The Matrix

Enter the Matrix‘also, powerade The brand’s product placement is on the beverage vending machine.

Mercedes-Benz – Mario Kart 8

Mario Kart 8 was developed by Nintendo for Wii U and Nintendo Switch. Nintendo In this game, Mercedes-Benz collaborated with. In Mario Kart 8, Mercedes-Benz GLA, W 25 Silver Arrow, 300SL Roadster Mercedes-Benz cars such as.

Cup Noodles – Final Fantasy 15 (1:45)

Final Fantasy 15′also, cup noodles The brand is showing up. There are even some tasks to obtain the ingredients inside the noodles.

Ax & Airwaves Gum, Nokia – Splinter Cell: Chaos Theory

Splinter Cell: Chaos Theory, In the trailer video; axe, Airwaves Gum, nokia And amd There are logos of brands such as. Ax and Airwaves Gum logos are also seen in the game.

Energizer & Verizon – Alan Wake

Alan Wake In the first game of the series, in order to kill the enemy, you need to shine light on the enemy with a flashlight and then shoot. Flashlight energy is unfortunately not unlimited. Flashlight As it is used, the energy in it runs out, but new battery It can be filled by purchasing .

Here are the batteries and the flashlight, on it Energizer The logo is included. Verizon Its logo can also be seen on signs in some areas of the game.

Chupa Chups – Zool: Ninja Of The Nth Dimension

Platform typethe one in front In Zool: Ninja Of The Nth Dimension, The platform in the first episode is covered in a candy theme. Additionally, in many places, Chupa Chups lollipops there is.

Monster Energy – Death Stranding

Sam Porter Bridges in Death Stranding, monster energy He drinks one of his drinks.

AMC’s Ride With Norman Reedus – Death Stranding

Death Stranding‘of, In this section, AMCpublished in “Ride with Norman Reedus” poster appears on the capsule.

Red Bull – Judge Dredd: Dredd Vs. death

Judge Dredd: Dredd Vs. of Death, in some parts, Red Bull The boxes are stacked.

Best Buy – Need For Speed ​​Underground 2

Need For Speed ​​Underground 2in, during the race, Best Buy sign is visible. Best Buy is an international electronics retail chain.

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