The different use of brands in the international market stands out as a kind of adaptation strategy. In this content, we will list brands that use different names to adapt to the country they are in.
Sometimes countries differences in their languages and pronunciationsSometimes, naming rights and sometimes a better one local brand image This situation, which occurs for reasons such as creating, is a strategy frequently used by brands.
This content we have made about the different names used by brands in different countries first part you can find it below.
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For example, this chocolate we know as “Mars” is called “MilkyWay” in America.
This product, sold under the name “Twix” in America and our country, is sold as “Raider” in Europe.
This brand, known as “Becel” in our country and the European market, is sold under the name “Flora” in England and “Promise” in America.
Additionally, the brand is available in France.“Fruit d’or”if in Chile “Bonella” It is known by its name.
The brand, known as “Hellman’s” in Europe and our country, is on the shelves as “Best Foods” in America.
This brand, known as “Knorr” in Europe and our country, is known as “Royco” in Indonesia and “Continental” in Australia.
This brand, known as “Vicks”, uses the name “Wick” in German-speaking countries.
This detergent, produced by P&G under the name “Tide”, is called “Alo” in our country.
The American brand “Budweiser” uses the name “Bud” in Europe because the rights to this name belong to a rival brand.
“Budweiser Budvar” is available under the name “Czechvar” in Brazil, Canada, Mexico, Panama, Peru, the Philippines and the United States.
The brand we see as “Opel” in all other countries uses the name “Vauxhall” in England.
As a result, especially brands operating in more than one country use different names to adapt their brands to the culture of that country. that you adapted We see.
Do you think the names chosen for our country are a good choice?
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