Generally, when we are not satisfied with a product or service, we submit our complaint to the relevant brand. However, when we look at the lawsuits against big brands, we sometimes see that some customers do not simply submit complaints. Some huge lawsuits where brands have to pay large amounts of compensation to their customers are the best examples of this situation.
Many issues, from the products promised in the advertisements but not as promised, to the items not included in the user manual, to major or minor negligence, are the trademarks of the brands. major lawsuits may be faced with.
While some lawsuits are filed for easy income based on the logic of “The customer is always right”, some lawsuits are a real search for rights.
Does “Red Bull give wings” really?
Benjamin Careathers “Red Bull gives wingsHe sued Red Bull on the grounds that the slogan ” was not true and that the brand was deceiving consumers. Red Bull reached a compromise and the total amount of money to the people who have consumed the beverage since 2002 13 million dollars had to pay.
They did not clearly state that smoking is harmful to health.
Cynthia Robinson in 2004 with her husband lung cancer suing RJ Reynolds on the grounds that the damages were not clearly stated on the cigarette packs. $2.36 billion received compensation.
IKEA branded wardrobe cost the life of a child.
As a result of the fall of an IKEA cabinet on a boy named Jozef Dudek in 2017, the child had died.
In the lawsuit filed against IKEA, by reaching an agreement with the family, the child’s family 46 million dollars compensation has been paid.
Uber paid $2.2 million in a lawsuit filed for discrimination.
In the lawsuit filed by the American government against Uber, the company’s pricing of waiting times exceeding 2 minutes is a penalty for disabled passengers. discrimination it has been argued.
As a result of the lawsuit 2.2 million dollars Uber, which agreed to pay, announced that it will not charge a waiting fee for disabled passengers.
An item that was not included in the user manual was a big problem for Winnebago.
In 2000, a person named Merv Grazinski with a Winnebago brand trailer on the go When you go to the rear to make coffee, the vehicle will overturn from the road. As a result, the brand faces a very interesting case.
Grazinski in the lawsuit filed against the trademark on the grounds that there is no article in the user manual regarding ‘not making coffee while the vehicle is in motion’. a new caravan provided and in addition $1.75 million earned compensation.
Apple’s efforts to make thinner computers also ended in disappointment.
Apple, which started to use a new and thinner keyboard model in order to make computers thinner, caused problems such as keyboard or key replacement due to the thin keyboards. workarounds had exceeded it.
In the lawsuit filed against Apple by consumers, it was argued that Apple was aware of this problem but was bypassed. In the lawsuit that was concluded in favor of the consumers, the trademark was declared to the persons who used the product in question between 2015-2019 and had problems. compensation was awarded.
Once again, Apple found itself in a major compensation case and had to pay a large amount of compensation to its employees.
Apple employees filed a class action lawsuit against Apple on the grounds that their personal belongings were searched after work, it took too long, and they did not receive payment for the time they waited. The lawsuit, which lasted about 10 years, was concluded in favor of the employees, and Apple, which reached the settlement, in total 30 million dollars agreed to pay.
The cost of the emissions scandal was very heavy for Volkswagen.
Since the emission value in diesel vehicles belonging to the Volkswagen group in 2015 40 times lower Volkswagen, which suffered a great loss of reputation due to the emission scandal with the emergence of the in many different countries He had to pay a large amount of compensation to his customers.
In the case in the United States, the total $14.7 billion an agreement was reached. In the case in Australia, the customers who suffered from the scandal up to $87 million An agreement was reached to pay compensation.
Johnson & Johnson was sued for carcinogenic risk.
In the lawsuit filed by Eva Echeverria for ovarian cancer after using Johnson& Johnson products, the court ruled in favor of Echeverria and the brand was fully protected. $417 million decided to pay compensation.
McDonalds was sued for hot coffee.
Stella Lieback bought from McDonalds for spilling coffee severe burns occurred on his body and Lieback had to stay in the hospital for 8 days for surgery.
by Liebek in 1992 coffee is too hot In the lawsuit filed against McDonalds because of 640 thousand dollars compensation was awarded.
We have compiled some of the events that caused big brands to pay big compensations for you. What was the most surprising thing for you?
Source: Lawyered, MSN