Spanish fashion brand Zara apologized for its campaign that received worldwide reaction. While the company removed the images, it said: “We apologize to everyone for these unintentional misunderstandings.” he said.
based in spain Zara It is among the world’s largest ready-made clothing brands. The photographs used by the company in its advertising campaigns are generally unconventional: people sitting in the neighborhood, people taking selfies, poses that prevent us from seeing the full product… Zara’s latest advertisement tries to take a similar approach. It drew a big reaction..
Why did Zara’s campaign attract reaction?
The model in the images used by Zara for its campaign Kristen McMenamyHe was carrying a mannequin that looked like a shrouded corpse. In other visuals, ruins, a board that resembled a map of Palestine, rubble and rocks were also noteworthy. Many people see these images to Palestine He thought it was a reference and called for a boycott against Zara.
Zara apologized for the campaign.
In the statement made by the company regarding the issue, “In an artist’s studio unfinished statues The image, which forms part of a series of images, has received negative feedback from some of our customers, so we have decided to remove it. We apologize for any misunderstanding as this was certainly not our intention.” he said.
of diversity In the statement stated that it is among the core values of the brand, Zara said, “Coming from many geographies and cultures, a wide variety of social and cultural expressions or is a global brand with customers and employees who believe” was stated in the company’s statement.Zara has deep respect for all of them. We apologize to everyone for these unintentional misunderstandings. We are committed to listening to all our stakeholders and constantly working to improve as a brand..” it was said.
Source :
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