Zalando, Hellofresh & Co.: Traders meet long-term investors

Hellofresh Cooking Box

Hellofresh is currently rated at 17x profit for 2023. At the beginning of this year, this figure was just under 35.

(Photo: AP)

Dusseldorf First nine percent down, then six percent up: There was a lot of movement in the share of the recipe box mailer Hellofresh in the past week. And Hellofresh was not an isolated case, the course swings were similarly severe for other internet stocks. For example, with the food delivery service Delivery Hero or the online retailer Zalando.

Such extreme price movements are unusual. Especially since these are not small companies from small-cap indices, but shares from the Dax, the first German stock exchange league. Zalando is worth almost ten billion euros, Delivery Hero around eight billion and Hellofresh six billion.

Stephan Heibel, managing director of the analysis company AnimusX, attributes the erratic price movements to two groups of investors with different interests. On the one hand there are short-term traders, explains Heibel. “We currently have many problems: fears of recession against the background of interest rate increases, the Ukraine war and corona concerns in China. At the slightest sign of unrest, traders will cash in.”

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