YouTubeannounced that Shorts, the short video feature it developed as a rival to TikTok, has achieved a record number of views. According to the data shared by the platform shorts videosis watched by more than 1.5 billion logged in users every month.
YouTube Shorts broke new ground by surpassing TikTok
It turned out how much YouTube Shorts was watched. The short video feature, which was launched on YouTube less than two years ago, has managed to become popular all over the world. By logged in users 1.5 billion views per month reached. This figure shows that TikTok has passed the last number of views shared.
Chinese video platform TikTok, in its latest September 2021 report 1 billion monthly users announced it had arrived. Although nine months have passed since this figure, a new watch summary has not been submitted yet, YouTube overtakes TikTok we can assume.
According to the platform’s description shorts videosrepresents users who “interact with the video at different times and places throughout the day.” Users watch short videos at different times of the day, and in longer sessions, they can access other videos on YouTube. is heading.
“Long-form content remains the best way for creators to engage deeply with their audience and develop long-term relationships. But Shorts offers an exciting new way to be part of the audience’s journey and introduce themselves and their entire portfolio to new audiences.”
YouTube, average watch time He also stated that it increased, he did not say how long this period was. However, with the popularity of the short-form video format, the topic of how watch time has increased has aroused curiosity.
shiftdelete.netYouTube also stated that it plans to integrate different categories such as long-form videos, live broadcasts, music and podcasts on the platform into Shorts in the future.
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