YouTube Introduces YouTube Select Shorts for Advertisers

Advertisements are among the biggest sources of income for social media platforms. Consequently, companies began to develop new alternative methods to increase their advertising revenues. To place ads between short videos on YouTube “YouTube Select Shorts” announced the application called.

YouTube Select Shorts With this, advertisers will now be able to show their ads whenever they want from the five best performing categories.

These five categories were explained as follows:

• Entertainment
• Beauty, Fashion and Life
• Food and Recipes
• Game
• Car

More control over ads will be possible

With the new system Shorts videos It can be published in a more niche or more targeted way. According to YouTube, 2 billion subscribers watch Shorts videos every month. Shorts viewing rates on the TV application also increase significantly. These short videos are also shown on CTV apps.

YouTube also shared tips on the subject. “ABC of effective advertising” This special section, called , gives guidance for those who want to achieve the highest success with Shorts videos. The new ad format thus allows advertisers to be more targeted.

As one of the different advertising strategies we have seen recently Select Shorts draws attention. Seeing more relatable characters instead of direct company logos can also make content successful. Many social media platforms are also working on new ad placements, and there are even companies using artificial intelligence for this purpose.