YouTube has been wanting to ban ad blocking extensions for a while now. It has been reported that this decision, which forces users to subscribe to Premium or watch ads, has now begun to be implemented more harshly.
Why did YouTube declare war on ad blockers?
YouTube has been showing notifications asking users to turn off their ad blockers for months. But it also allowed them to reject the message. Recently, it has been shown that users have to disable the ad blocker to bypass the pop-up block.
According to YouTube Communications Manager Christopher Lawton, using an ad blocker violates the platform’s terms of service. Ads are important to support creators and enable billions of people to access videos for free, Lawton said.
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This crackdown on ad blockers on the video platform comes at a time when YouTube revenues are declining. We have also seen before that YouTube allows you to watch a maximum of three videos with an ad blocker. These moves are part of attracting users to Premium.
YouTube has also taken significant steps recently, such as unskippable 30-second ads in its TV app. This means that the platform will be increasingly filled with ads. The company will take a tougher stance on ad blocking as it tries to increase revenues in the face of financial pressures.
Users say that YouTube’s addiction to ads makes the viewing experience annoying. With the new policy, ad blocker extensions seem to be a thing of the past.
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