YouTube, which has received an unwanted level of advertising revenue in the last 3 months, has announced a new ad feature that interests both viewers and advertisers. The company announced that it will set a weekly viewing limit on ads.
Every day hundreds of millions of people spend time YouTube, has made new changes in its advertising policy that are closely related to both content producers and viewers. The company made its YouTube Brandcast presentation in New York. users often complain brought a new solution to the issue of advertising frequency.
YouTube, MrBeast, as well as YouTube’s most popular content producers attended the presentation. they put a new limit on ad frequency explained. With this limit, YouTube advertisers through Google Ads will be able to determine how often their ads will be shown to viewers, with weekly limits.
New solution that increases viewers’ interest in the ad:
The new limitation feature for ads was tested with the Discovery+ platform before it was announced by YouTube. According to the statement, imposing a weekly viewing frequency limit on advertisements, almost doubled their awareness of advertising.
YouTube shared data showing that there was a major slowdown in ad sales in the first three months of 2022. The company’s advertising revenue was below expectations. The new advertising strategy was the solution YouTube chose to increase this revenue.
So how will this change affect us viewers?
YouTube did not clearly explain how this policy change will affect the audience. But to make a deduction from the current situation, at the beginning of each video problem seeing the same adcan disappear with this solution created for advertisers. In this way, we, as viewers, will be freed from seeing the same advertisement, and advertisers will be able to further increase the interest in their advertisements that we are not interested in because we see them all the time.
Source :
https://variety.com/2022/digital/news/youtube-upfront-mrbeast-lizzo-ad-frequency-capping-1235269922/