The Innovation Awards 2022, chosen by SAP, the world leader in corporate applications and software, as the most successful software and digital transformation projects of the year worldwide, have been concluded. FLO, one of Turkey’s most popular shoe store chains, won an award among its 200 competitors from 40 countries with its artificial intelligence-focused digital transformation project FLO Wise.
Today, the retail industry is one of the sectors most affected by digital transformation. Reaching a serious consumer base through chain shoe stores and e-commerce FLOsuccessfully implemented with their digital projects It is seen as one of the companies that best adapts to this transformation.
There is also news that will support this view and that may inspire transformation projects in our country. FLO, one of the world’s largest enterprise software companies With the FLO Wise project by SAP Outperforming its 200 competitors worldwide, it was chosen as the best in the conversion category.
What does the FLO Wise system, which has given FLO a worldwide award, does?
If you bought a shoe and you have a bad experience for different reasons and you are not satisfied, you can return the product and rightly expect the company to please you. Here is FLO, at this stage automate the satisfaction has developed a system that will ensure that you and thousands of customers like you are satisfied.
FLO Wise; basically a system that works in the “product return” phase. With artificial intelligence assistant In addition, the history of damaged products brought to stores by customers is analyzed. The basic features of the product, if any, its return history, its durability against seasonal conditions, historical customer behavior data are analyzed and the “return request” is concluded in the most beneficial way possible.
Another plus of the system is that it has become a bleeding wound in the shoe industry. “right-left single mismatch” problem. In such cases, the software reaches the problem that will satisfy the customer the most, perhaps by revealing unnoticed errors and improving the experience.
Burak Aktaş, FLO Deputy General Manager of Information Technologies and Logistics, made the following statements about the award of a worldwide award:
We have transcended the boundaries of traditional retailing and become a multi-channel, multi-brand, digitally focused global product company. With the transforming role of merchandising, our goal of going beyond the expectations of consumers and integrating online and physical channels has shaped our technology work. In this direction, we have become a pioneer in many areas in the retail sector with the projects we have implemented in order to provide a much better service to our customers and we have done exemplary works. FLO WISE, where we find solutions to the problems specific to our sector by using artificial intelligence technology, took its place among the few projects that received awards from Turkey at the SAP global awards, where the projects of more than 200 companies from 40 countries were evaluated.
I would like to thank all of our teammates who contributed to this valuable award for making us proud. As a structure that adopts the principle of offering the best to our customers every time with our focus on digitalization, we will continue to realize technological transformations at FLO and to realize our investments that shape our sector in this sense. In the last two years, we made a total of 105 million TL investment in technology. In the next two years, we plan to invest over 150 million TL in technology.