The latest leaks revealed that TOFAŞ company may start Jeep production in Turkey. It is known that Antonio Filosa, who was appointed as the new Jeep CEO, plans to shift production to other countries in order to reduce costs, and in this sense, Turkey is among the prominent options.
It is claimed that the brand, which aims to double its global sales by 2030, may enter into a long-term cooperation with TOFAŞ in this sense. Here are the most important details about the subject…
Is TOFAŞ cooperating with Jeep?
It is stated that Jeep, which is looking forward to its sales figures before the pandemic, is looking for new solutions to put a stop to this situation. Therefore, it is said that Turkey, which has become especially affordable in terms of labor costs, is a strong candidate for this. It was revealed that Filosa also conducted various market research in North Africa, the Middle East and Southeast Asia.
TOFAŞ, which purchased the Turkish rights of Stellantis last year; It has also undertaken the distribution of Jeep models, including Maserati, Opel, Peugeot, Alfa Romeo, Fiat, Citroen and DS Automobiles. Although Jeep management has not made its final decision yet, the possibility of a long-term cooperation is considered quite normal by many industry authorities. We hope this development will benefit Jeep users at the end of the day.
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So what do you think about this issue? Do you think Jeep will be able to achieve good sales success with its new generation vehicles? Have you ever driven a Jeep brand car? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.