Why Was Apple’s Automobile Project Canceled?

Earlier this week, there were very important developments regarding the US-based technology giant Apple. The company has been operating for more than 10 years automobile project to cancel decided. As such, Apple has completely shelved the idea of ​​”overtaking Tesla” that it had at the beginning of the project. If today new York Times, explained the behind the scenes of the incident. The statements made reveal why Apple gave up on the automobile project.

According to the news of the New York Times, based on sources familiar with the subject, Apple’s automobile project has been in progress since the first day it started. was open to controversy. There were even disagreements within the company on this issue. For example, Steve Zadesky, the first person appointed to lead the project, was planning a car that would rival Tesla. The legendary designer who replaced him Jony Ive It was entirely focused on driverless cars. So if the project was taking one step forward, it was taking two steps back.

For a while, purchasing Tesla was considered

According to the explanation of the sources, in all these convulsions, Possibility of Tesla acquisition appeared. Even Tim Cook and Elon Musk were positive about this idea at the first stage. However, no agreement between the parties when it cannot be provided such a situation did not occur. According to Apple, it would be easier to launch its own product rather than purchasing a completely different structure.

According to the information obtained, the team of the Apple Car project is at the first stage. It consisted of the team that built the Apple Watch. However, this situation changed in later periods. Engineers were also brought in from companies such as NASA and Porsche. In fact, the team had done very good work over the years. For example, a windshield that shows directions and is supported by polymers that do not reflect the heat from the sun. glass ceiling Pieces like these were designed.

Siri was planned to be used instead of the steering wheel

Apple’s car project was initially imagined without a steering wheel. The company instead Siri integration planned. In other words, the driver’s voice guidance would be sufficient for the use of the vehicle. In fact, Tim Cook and Jony Ive explained how this system would work on a console prepared in 2015. They tried it themselves. Of course, this idea was canceled in the following years. In fact, not only this idea, but even the idea of ​​producing cars was in trouble. Because Apple realized in 2016 that this was a really difficult job. understood. Instead of a car, the company brought to the fore the idea of ​​developing an autonomous driving system and met with BMW, Nissan and Mercedes-Benz. The company the company agreed with was Volkswagen.

As of 2016, the Apple Car project has literally reached an impasse. Because As project leaders change Ideas were also changing. In the following years, the company once again gave up on autonomous driving systems and focused again on the idea of ​​electric cars. Again, when the desired results could not be achieved, Apple to cancel the project completely decided.

Focus will be on productive artificial intelligence

The New York Times spoke with Apple employees about the canceled project. According to the news source, the general idea is that employees are worried about this situation. that they are satisfied. Because Apple gave up the electric car project for the sake of productive artificial intelligence. Many people working at Apple say that iPhones are an indispensable product for Apple and that equipping them with artificial intelligence much better idea They believe it will happen.

Meanwhile; Engineers working for the Apple Car project that they are not losing their jobs let’s say. Engineers will use the skills they have gained from automotive and automation systems to work to bring productive artificial intelligence features to different products. AirPods with artificial intelligence-supported cameras, chat bots and augmented realitywill be the main job of Apple’s engineers working on the car project.