Why Milka’s Cow Is Purple

We have seen many successful advertisement works both in our country and in the world. There are some ads, just the color you see reminds you of what it wants to sell. Here is one of the most famous brands among them milka. Even if you’ve never eaten it before, when we say purple cow, you probably think of Milka chocolate.

Although Milka is a very old brand, the use of purple cow in advertisements did not happen immediately. Although the company used the color purple until the 1970s, this color to the cow Didn’t think to add it. How was the story of Milka’s transition to the purple cow, what processes did they go through, let’s talk about it.

In 1901, Milka launches its first milk chocolate with a purple package and a picture of a cow.

In fact, milk chocolate was produced by the Swiss in 1875, but it was expensive to reach at that time. Unlike its competitors, Milka used pure cocoa and fresh milk from the Alps in its chocolate production.

Anyway, the name of the company means “milk” in German. Combining “Milch” with “Cocoa” is formed. People, who were able to reach quality chocolate at a more affordable price with the production method that Milka applies in chocolate production, loved Milka chocolate with this purple-colored package over time.

Milka has always been a brand that believed in advertising.

Founder of the company Philippe Suchardbelieved that advertising was crucial to the growth of the firm. For this reason, a large part of the company’s turnover was devoted to advertising.

Always in the company’s advertising work Peaceful and healthy Alpine mountains It seems to emphasize life. The package of the first Milka chocolates was purple in color but featured the classic white-spotted brown cow.

The power of purple brought Milka forward.

The power that colors awaken in the human spirit is very important when making an advertisement. Adopting the color purple as early as 1900, Milka made this logical decision. a rare color in nature and attracted the attention of customers with this bold approach.

In the 1970s, that famous purple cow appeared with a successful advertisement.

More as a target audience in advertising studies their children Milka, which determines the healthy nature of the milk in its chocolates, prefers well-kept cows that symbolize the concept of calmness and comfort at the same time.

In 1972, the famous advertising agency Frankfurt branch of Young & Rubicam, For Milka’s advertising work, the director sends Ortstein and art director Szabo to Milka’s factory in Suchard to prepare for the new campaign.

The directors visiting the factory see that everything from the clothes of the employees in the facility to the factory itself is purple. Adopting the purple color heavily, Milka continues to sell everything to the machines they use and even the vehicles used in this factory. He painted everything purple.

Seeing this, the duo, together with their agency, confronts Milka with a brand new project: “Why shouldn’t the Milka cows be purple too?” This idea is embraced by the Milka rulers and they immediately begin preparations to choose the first star.

Milka’s first star was the 800-pound “Adelheid”.

Milka is the name of farmer Werner Kuhnen, who lives near the city of Bern.Adelheid” for this advertisement work. This 800 kilogram cow is a cow with a well-groomed body, smooth horns, large udders and large white furry rump. 500-800 Swiss Francs it pays off.

The visible side of the cow for these shots It is colored with purple dye under veterinary supervision. Milka’s logo is added with a stencil on this color. Green food coloring is sprayed on the withered grass in the surrounding area. Many make-up artists even make up Adelheid with Chanel products.

In this process, an officer behind the camera constantly tried to attract Adelheid’s attention. opens and closes umbrella.

The most famous cow among them is “Schwalbe”.

Schwalbe modeled for Milka between 1984-1990. After many years of service, the cow named (Swallow) decided to surrender the town on the grounds that it was no longer productive.

However, when this event, which the journalists heard about, was published in the German newspaper Bild, the public objected. Thereupon, Milka’s managers stepped in and gave Schwalbe’s owner a monthly fee for cows. He has received a pension of 400 Marks.

Milka’s purple cow is now indispensable for the company.

Even if many years have passed and the company has sometimes tried different things, customers always wanted to see the purple cow. For this reason, it is possible to see purple cows everywhere, from Milka’s packaging to commercials.