Contrary to what everyone expected, Apple named its smart watch, which it first introduced in 2015, Apple Watch instead of iWatch. What was the reason behind him breaking his long tradition and taking such a decision?
As we all know, Apple products areI” is identified with the suffix. From iPhone to iPad, from iMac to iTunes, we encounter this attachment in many products and services from different categories. That’s why when the company announced that it will introduce its first smartwatch in 2015, everyone said that the name of the device was “iWatch“She expected it to happen.
However, this did not happen. Introduced in April 2015, the smartwatch is not an iWatch, as many people expect. Apple Watch was named. But why did the company suddenly break its long-standing tradition?
Tim Cook says he likes the Apple Watch name better; but refrains from giving an exact reason
This question was asked directly by Apple’s CEO a few years ago. to Tim Cook was directed. Bloomberg’s David Rubenstein asked the CEO why it was called the Apple Watch instead of the iWatch. Rubenstein also drew attention to the company’s habit of naming “i”, giving examples such as iTunes, iPod and iPad.
Cook laughed at the question and took the Apple Watch. likes more did not give a satisfactory answer. In addition, Cook also stated in the interview that they were considering the name iWatch, confirming that this name was actually considered.
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What really was the reason for this name? Apple, which pays so much attention to the finest details of its products, has taken such a step by giving up the naming model that is engraved in everyone’s mind? As you can imagine, Cook has a better reason than personal preferences.
The fact that the name iWatch belongs to different companies in many countries caused Apple not to give this name to its smart watch.
When many companies want to launch a product or service, they have to register the name of that thing. In this way, that product is separated from other products and similarities are prevented. Here’s Apple as it develops the Apple Watch trademark faced some legal problems.
iWatch, a US-based software company, was founded in 2012. OMG Electronics registered in the country. In addition probend An Irish company called also owned the name. Probendi’s rights, not only Ireland, the entire European Union covered. Moreover from china The name iWatch was also taken from an unnamed company.
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As if all that wasn’t enough, Apple filed a trademark application for the iWatch in the UK in 2014, according to SecureYourTrademark. However, the giant watchmaker swatchwith iWatch’s own names “iSwatch” and “Swatch” can be mixed in the country he objected to it. The authorities in the country ultimately decided in favor of Swatch and Apple could not get the name iWatch in the country.
So, as you can see, Apple had to deal with legal problems that could cost itself a lot in order to have the iWatch name. Instead, the technology giant chose a safer way, used its own “Apple”, and brought us the Apple Watch, its highly successful product.
This is why the name of Apple TV, which was first introduced as iTV, was changed.
https://www.youtube.com/watch?v=IQJPWyXSO7M
It should be said that Apple does not experience such a problem only with the Apple Watch. Now AppleTV The product we know as the product was originally created by Steve Jobs in 2006 as “iTVwas introduced as ”. However, after an unsuccessful legal battle with a British company that owned the name, the product took on the name Apple TV as we know it today.
iPhone and iPad had similar problems, millions of dollars were paid for naming rights.
The iPhone and iPad names, which are Apple’s popular products, were also registered by different companies. iPhone name in USA Cisco It was owned by a technology company called Apple had to pay an undisclosed amount of fees to get this naming right.
On the other hand, iPad is a company based in China. to Proview It belonged since the early 2000s. This time, after a decision taken in 2012, Apple decided to use the name in the region. $60 million to Proview paid a huge fee.
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Apple in 2010 to prevent such a thing from happening again. Registering the name “i” even thought. However, the court rejected this request and that no company can own the rights to a letter alone stated. This left the company with only one option, pushing it to use the already existing “Apple” where it could not use the letter.