Apple detonated the bomb by saying “one last thing” at the WWDC Conference last week. Introducing the Apple Vision Pro, the glasses that combine the virtual and real world, Apple also announced the price at which the product will go on sale. However, it was not mentioned why the product was expensive. Here is “Why is the Apple Vision Pro price high?” Details of our news that will answer the question…
Why is the Apple Vision Pro price high? Which part is expensive?
Apple’s new product, Vision Pro, is a great chance especially for the Korean display panel industry. The brand will work with many different companies for Vision Pro’s screens. Among these companies, Sony and LG Display will carry out the most important part of the business. So 2 giant screen manufacturers will work for a single Apple product
A total of 2 screens will be used both inside and outside the Apple Vision Pro. The features of these screens are also different from each other. The panels to be used outside the device have OLED technology. Those that will be included in the Vision Pro will be panels with “micro-OLED” technology. Thus, the resolution quality at close distance to the eye will be preserved in the interior.
When will the affordable Vision Pro arrive?
Apple recently introduced its mixed reality headset. The company has taken action for the affordable Vision Pro.
The OLED panels on the outside will be panels produced by the LG Display brand for years and the production costs are decreasing day by day. The cost of the screens to be produced by LG will be $ 30 per piece. But things are changing with internal “micro-OLED” panels, which will be manufactured by Sony. There is a significant cost increase here.
Micro-OLED panels, as the name suggests, have more pixels in smaller spaces. This means a significant increase in image quality. Vision Pro micro-OLED panels, which will be produced by Sony, will be 2 on each device. These panels cost $350 each. In other words, it means a production cost of 700 dollars in a device.
Based on current June 11 data and sources in the display industry and securities industry, the Vision Pro costs around $1,519 to manufacture. The selling price of the product is $3,499. If we evaluate the cost price, we see that the micro-OLED panels to be produced by Sony cover half the cost. This is actually a reason that can be shown to the question of why the Vision Pro price is high.
So what do you think about the Apple Vision Pro price? Don’t forget to give your opinion in the comments section…