One of the largest automobile brands in Spain Seatin 1990 Volkswagen Group joined its structure. By producing hundreds of thousands of vehicles, it has managed to become one of the affordable brands in the European market. However, VW announced that it will stop producing Seat by 2030. So why is the legendary automobile brand being closed down?
What will be the future of Seat?
In a statement first published in May this year, Seat officially announced that it would stop producing cars. Then, Volkswagen Group CEO Thomas Schäfer spoke at the Munich Motor Show in September and talked about the future of Seat.
According to Thomas Schäfer’s statement, all Seat operations will merge with the Cupra brand. Thus, it will be gradually switched to Cupra and the end of the Spanish brand will come. In his statement at the Munich Motor Show, CEO Schäfer said, “Seat’s future is Cupra” he said.
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No detailed explanation was given as to why the Seat brand was cancelled. However, Schäfer stated that investing in both Cupra and Seat could not be long-term. He explained that they made this decision by stating that Cupra showed much greater commercial potential and popularity.
Schäfer also denied claims that the change was linked to an issue with the Spanish government. He underlined that this decision was taken based on Cupra’s growth trajectory. Cupra’s Alfa Romeo And Polestar He said that it has become a bigger brand than other sub-brands such as.
It is also necessary to remind that with this transition, a new role will be found for Seat. In other words, although the brand’s automobile production is being stopped, its investments in mobility areas such as electric scooters will continue.
So what do you think about this car brand? Don’t forget to express your opinions in the comments section…