In the United States, the population is split down the middle on mobile operating systems. On one half of the cake iPhone devices, and in the other half Android There are phones. But this is not a sales comparison, it’s a comparison based on usage. Consumer Intelligence Research Partners (CIRP)showed last week that Android phones are outselling iPhones in the US annually by a wide margin.
Why is iPhone used longer?
Between Android and iOS usage in the US 50/50 If there is a divide and people are buying more Android phones than iPhones each year, it would indicate that Android users upgrade their phones more often than iPhone users. A more recent report from CIRP also shows this to be the case.
The graph above is a bit confusing, so let’s break it down. The first blue piece is for iPhone owners 10%It shows that 100% of users use their phones for a year or less before switching to something else; This means iPhone users 90%It means that ‘s have used their phones for more than a year.
Meanwhile, Android users 23%fits into this category, more than twice as much. Even if you move to the 1-2 year range, there are still Android users who upgrade faster by a large margin. While this is interesting, the real question should be why. Why are Android users quickly upgrading their phones while iPhone users stick with what they have?
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In the past, an easy explanation for this would have been software updates. iPhones have been getting upgrades to new versions of iOS for over five years in most cases. In contrast, Android phones of yesteryear had the chance to get two years of support. But this is not quite true anymore. For example, Samsung has been providing this update support to almost all of its phones for four years.
The first theory CIRP offers is that Android phones are, on average, cheaper than iPhones. cheaper owners are more likely to upgrade due to its Another theory is that iPhones are more durable than Android phones. But this is not very realistic. Android phones and iPhones are basically the same thing these days. They are all glass items with metal edges.
In fact, the fact that lower-end Android devices are made of plastic means that most Android phones are more durable than iPhones because dropping them won’t shatter the back. The best theory CIRP offers is that the wealth of options will encourage Android users to upgrade more frequently.
In other words, since there are only a handful of iPhones released at the same time each year, there’s only one big push for iPhone users to upgrade annually. But Android users have the opportunity to upgrade every year, not only with multiple launches from their brand of choice, but also with launches from competing brands.
So what do you think about this issue? You can share your thoughts with us in the comments section.