Why Instagram Boutiques Give Price Information via DM?

A completely different e-commerce world has emerged on Instagram. Price information is usually not given for the products shared by these businesses, which have low reliability and some of them do not even exchange or return. People who ask price in comments “Price information was given from DM, sir” the answer is given.

for most people annoying We asked Atakan Uslu, who manages a business with 26 thousand followers on Instagram, about the reason for this situation. There are many logical reasons, he said.

Why are prices given via DM? How do we know that the prices are not determined by the person?

Business owner Atakan Uslu: Sometimes people get angry with us when we see them from the outside. It is thought that a special price is given to the person, but it has absolutely nothing to do with it. In fact, although the price and all the details are fixed on our site, many people ask for prices under the posts on Instagram. Main reason why I didn’t reply from DM not to interrupt the interaction and to provide more detailed information. Because after the price, there is usually a question about shipping and payment. I am sending the image that includes both these and all of our products.

So to a person who is curious about product A, I I’m showing product B as well. Showing other products brings me a situation called cross-selling. How is the condition of the product, what are the shipping options, etc. I also convey them. In other words, this situation works for the customer as he learns other details, and we make the process easier.

When I write the price, when another person who is curious about the same product comes, that person will see the price in the comments and will not write a comment or interact with me in any way. But when you ask the price DM one by one. It is written 24/7 on the site, as I said prices, but some people do not click on the site, they do not come; They want to see from Instagram, they want to continue communication from Instagram.

Apart from these, there are various factors.

Instagram policies are also important. The more comments, the more interaction. As the number of comments increases, the algorithm works with the logic of “it means it’s a live page, I’ll enlarge it faster, let me explore it”. This means more customers, more profits.

When product prices change, it will be difficult to change old shares one by one. If it is not changed, customers who see how much raise purchasing trends will also fall. In addition, if competing businesses see these prices, they may intensify the competition by giving lower prices and harm the business.

However, the number of people complaining about this situation is quite high. Can’t see price in comments not wanting to deal with can leave the page. They can see it as going to a restaurant where prices are not written on the menu.