Why Don’t Giant Brands Share Product Photos on Instagram?

We agree that every brand offers a product or service. And brands naturally​ They aim to earn money for the products and services they offer.

In this case, Instagram also supports these brands. will highlight its products There must be a place, right? But when we look at the Instagram pages of some brands, no or very few product images We see. under none “Buy now!” There are no similar expressions.

So why do brands use Instagram as a tool instead of marketing products on Instagram? as photo album do they use?

Let’s give the answer without further ado. Because their purpose is to market emotions, not products!

“Is there marketing of emotion?” I can almost hear you say. Yes it does.

Let’s even go a little further. Emotions, thoughts, people, etc. It is possible to market many things.

The strategy that will be the subject of this content is also emotional marketing It is said.

So what is emotional marketing?

In its simplest form, emotional marketing attracts consumers triggering certain emotions It is a marketing strategy that aims to connect with them.

Within the scope of this strategy, brands tell an emotional story about the product or service, allowing the consumer to have a personal connection with the brand. to bond aims to provide.

Don’t pay attention to what we call a story, the aim is actually a classic story. Going beyond offering product-price duo To create a perception towards the product in question and to make that product a representative of an emotion.

If you are confused, let’s explain it with examples.

The basis of emotional marketing is that consumers generally use logic rather than logic in their decision-making processes. emotions are effective assumption is included.

For this reason, brands use their products in a certain way to influence consumers in a longer term. to match the emotion or item they work.

To do this, in their advertisements or other marketing activities happiness, family, success, energy, rebelliousness, etc. They focus on themes suitable for their brands, such as.

For example, Coca-Cola’s Ramadan ads Let’s think. Coca-Cola, everyone’s common pleasure, accompanies a happy and crowded table.

The aim here is to show the happy moments spent with family members, to enable them to identify these feelings with the Coca-Cola brand.

The reason why these brands do not use product photos on Instagram is to create perception by marketing the emotion, not the product!

For example a energy drink Look at the Instagram page of Red Bull, its brand, are there any product photos? No there’s not!

Because the purpose of the brand’s Instagram page is to represent the Red Bull brand, rather than to sell Red Bull. sell what he owns.

Red Bull, adventure, excitement and adrenaline It identifies its brand with energy and performance by frequently sponsoring packed events.

As you can see in the image above, this is the Instagram page. visuals of events uses it to share.

Its aim is to present the brand to its target audience, not as a simple energy drink brand. as a representative of a lifestyle to make him see.

In summary, brands focus on the values ​​they represent on their Instagram pages, not the product. brand images They shape it within the framework of these values. In this way, consumers are more long term bonds It aims to establish and be remembered with these feelings in their subconscious.

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