Why Doesn’t Apple Produce Televisions? – Webtekno

Just like everyone has a phone in their hand, there is definitely a television in all houses, and these screens are visible when viewed from the front. It has a usage area that suggests that the demand will be quite high.

Well, it is a company with a very wide product range. What could be the reason for Apple not producing televisions?

Industry experts recommend that we upgrade televisions every 7 to 8 years, but most of us will not replace our televisions unless there is a significant change in display technology or even it breaks down.

What is meant by this change; is the rise of television screens from DLP to Plasma, from Plasma to LCD, and then to LED and OLED. These transitions also occur roughly every 10 years, and even then, most customers if it’s doing the job, it won’t bother to change the TV to upgrade it.

This situation ties Apple, which is known for its various marketing strategies and wants its products to be renewed regularly. In other words, Apple in general; wants to compete in industries with high cycles of change, such as smartphones, computers and tablets and it prefers to proceed in this direction.

Logically, it is very difficult to use the same phone or computer for 10 years, but it is quite possible for television.

For this reason, if Apple were a television manufacturer, in order to keep sales high and find new customers every year. It would have been in a fierce battle and selling upgraded products to existing users would have put this company in a lot of trouble.

There is also another hurdle for the television industry, such as the profit margin. Apple is quite used to seeing margins of around 35% on hardware, and that percentage is pretty good for Apple compared to other tech companies. But televisions, compared to phones and computers, much lower products with a profit margin of 10-20%.

Thus, considering Apple’s current profit margin, it would not make much sense for this company to enter an industry with low sales volume and profit rates.

But suppose Apple launches a high-priced smart TV that delivers the profits they want. Well buyers will encourage you to buy an Apple TV that is priced higher than products on the market And what could be the things that would make you feel special?

Without a doubt, it is necessary to put televisions in a different category from tablets and computers. Televisions have an advanced operating system or they are not products that are constantly shaped by user interaction. Even if you add a software interface or some applications to your satisfaction, the high prices you pay to own this television will probably still not satisfy you.

When it comes to televisions, the number one feature we pay attention to is undoubtedly the screens. Contrast ratio, brightness, pixel density and transition speed…

For Apple, whose screens are sometimes produced by LG and Samsung, such a detailed project would probably be a challenge. Also, there is another point worth noting. Brands like LG and Samsung are a few steps ahead in this regard. For this reason, an Apple television, although it actually had some extra software features, would not be able to stop being roughly a Samsung panel.

Let’s keep thinking. How could Apple customize the televisions it will produce differently?

When it comes to design, the only thing that visibly differs between models is their stands. All smart TVs look almost the same when mounted on the wall, so customers can It doesn’t really care about any design changes.

At this point, which we have just mentioned, Apple can add various applications to its televisions and improve itself in this sense by putting a little more on the processing system. In addition, it can actually show its difference with a remote control that offers more advanced and different features. Easy integration of other Apple products into TVs would also be very interesting.

But almost all of these improvement ideas are software-based.

Considering all these factors, it does not make sense for Apple to start a television production. Also, the main thing that attracts customers’ attention is unfortunately not the display panel or the stand, but the software. Of course the software one of the most advanced specialties of this company.

At this point, the biggest plus is the cost of the software, while factors such as production cost, fabrication and laboratory investment will burden the company. Therefore, Apple he decided to create a television software instead of producing the television itself.

Presented as Apple TV, this product has a very small volume, is easy to transport, and has low production and transportation costs.

This product, does not require as many different components as conventional televisions and so it becomes very likely that Apple will maintain a high profit margin. Again, customers do not have to change their television in order not to be one step behind the latest technology, they continue on their way by purchasing this device.

About Apple TV faster and improved processor, 4K support, advanced HDR formats such as Dolby Vision and newly supported HDR10+ one of the features that make this product stand out. In summary, Apple, as always, has its feet on the ground and knows very well how to steer technology with the products it produces and works on.

If you want to review and buy Apple TV, you can click here. #partnership

What would it look like if Apple produced a classic television? We asked this question to Midjourney and look how we got an answer:

What do you think about the classic televisions we are used to and Apple TV?