Why Does BMW Use Kidney Grille Design in Every Model?

Actually at this point BMW’s priority both functionality and aesthetics, and kidney grills are very suitable for this.

Let’s detail this a little more and History of kidney grills Let’s take a trip.

The first use of kidney grilles by BMW dates back 91 years.

These kidney grilles, called ‘Kidney Grille’, first came into our lives with the BMW 303 model produced in 1933. BMW’s first purpose in making this design was to provide air intake from two sides. was to cool the engine better. In addition, this design also contributed to the aerodynamics of the vehicle.

The German manufacturer continued this engineering in the models produced in recent years.

Active grille elements in some BMW models are designed to be opened and closed according to speed and need. Thus, air resistance is minimized, fuel efficiency and performance can optimize.

BMW also includes various sensors needed by the car in the kidney grilles. These sensors are usually auxiliary with driving systems and safety features relevant sensors.

Kidney grilles should not only be viewed from an engineering perspective.

Even if their shape changes, grows or shrinks, these grills have been in our lives for 91 years and are no longer Identified with BMW’s design language. Regarding this issue, BMW says, “Although its design has changed over time to become more rational and more functional, this detail has remained a distinctive feature of the brand identity.”

In short, years ago, BMW came up with a design that would both reflect its brand image and showcase its engineering.

So, what do you think of the kidney grille design in the models produced by BMW in recent years? Especially Grilles in the 4 series It was criticized a lot…

You can also browse similar content: