Why Do Americans Drink Orange Juice for Breakfast?

“I can’t start the day without drinking orange juice” There is a fact that will upset Americans who say: In fact, this habit did not become popular because it affected health positively. This culture, which dates back to a long time, is an ingeniously prepared of advertisement work

We can hear you asking why would anyone want to advertise orange juice, so let’s try this culture. Who first revealed it? Let’s explain it:

First of all, we may have readers who have no knowledge of the subject; Generally, American breakfasts are described in movies just like in the video below:

Make sure to have that orange juice. even just a sip is taken and runs out of the house without touching the plate. This situation, which is one of the classic American movie clichés, naturally brings orange juice to the internet. meme made it happen.

Years ago, Americans did not adopt such a habit because they found squeezing the juice of a fruit too troublesome.

Early 1900s, 20th century California Fruit Growers Exchange (KMYB) It was producing large amounts of oranges, but the supply-demand balance was not very good. We can almost say that they were experiencing an abundance of oranges.

Naturally, no product seller wants to reduce his own product. That’s why KMYB aims to into marketing and advertising He took the first steps in spreading this culture.

But advertising for oranges was quite difficult, so they had to think of something new and today father of modern advertising They received support from Albert Lasker, also known as.

This is where things came to a head: Thanks to Lasker’s incredible advertising method, there would no longer be an American without orange juice at home.

KMYB and Lasker’s team thought about how they could get people to sell more oranges. However, this was quite difficult to do because in 1930 the annual per capita only 8.6 kilogram oranges were consumed.

On the other hand, first advertising experiences, Vitamin C contained in orange It happened through. They prepared advertisements claiming that eating oranges every morning was good and slowly began to penetrate people’s brains.

In fact, this idea left such an impact on people that; Doctors warn that consuming large amounts of oranges acidosis (pH falling below 7.35 due to excess acid in the blood) He was giving explanations about why it might happen.

However, KMYB continues to run advertising campaigns and prevents any damage to the body. has no negative impact He was making statements to the effect. Later, they changed their advertising policies and focused on the fact that oranges are rich in vitamin C.

KMYB first sold oranges in canned form, but today they started selling them as chilled products as they are on the shelves.

in canned form The oranges sold were naturally sticky and turned brown in color. For this reason, they still had not fully improved sales; the team was determined to sell more easily accessible products to customers. can stay on shelves for a long time Started producing fruit juice. Moreover, orange juice required many more oranges, which meant more sales! Customers should reduce eating oranges and drink their juice.

In addition, this production is also the juicer led to its invention. As we mentioned above, many people found juicing at home very troublesome. In this way, the team that has skyrocketed sales, so to speak, has now made a name for itself. Changing it to Sunkist They continued to produce.

“So where is breakfast in this, why do they drink it especially in the morning?” The answer to the question will surprise you quite a bit.

Sunkist is also was a lemon grower and they were selling lemonade too. They actually created a perception for consumers by positioning one of the two products in the morning and the other in the afternoon. The reason they did this was that their sales might decrease if they introduced two drinks that had to be consumed at the same time.

So what we mean is; everything cleverly planned advertising strategy was a part of it. Isn’t it surprising and scary that the orange juice that is on Americans’ breakfast tables today was actually planned by a company?