Why Did Vine With Hundreds of Millions of Users Close?

Making Vine one of the most popular platforms, The local phenomena mentioned above; They became known all over Turkey by producing various humor content.

However A problem experienced by all phenomena on a global scale There was. This was the biggest factor that brought the end of Vine, which had hundreds of millions of users.

Before we get to the biggest reason, let’s look at the other factors in Vine’s collapse.

If you remember, the duration of videos on Vine is It could be a maximum of 6 seconds. Although it was popular with this feature, content producers needed more.

The company, on the other hand, refused to make this change, and as it refused, it started to use apps like TikTok and Instagram, which allow you to record videos up to 15 seconds. by rival apps He was taking another step back. Facebook even banned Vine content on its platform in order to highlight its own video content.

Influencers could not earn money through the application.

Now known as X, formerly known as Twitter, when there were no videos yet, enabling the delivery of video content There were other platforms. Vine was one of these platforms, and they did not expect that Vine would make such a splash.

In fact, the company admitted that they had no intention of generating any revenue from Vine. Just, as with other 3rd party companies, They expected it to fulfill the video function. Of course, this couldn’t last forever and a social media platform like Twitter had to bring its own video-supported content.

In 2015, Twitter turned to a different policy. They laid off their employees to make more profits. New CEOs came and went Twitter was also on its way to bankruptcy.

The real thing that broke Vine happened in 2016.

The influencers who made Vine a well-established brand were naturally complaining about not being able to make any money. Famous Vine creators like Shawn Mendes, Lele Pons, and the Paul brothers now price per video they were demanding. Twitter also stated that it could not afford these fees because it was in a bad period.

This being the case, influencers started looking for other platforms where they could earn income, and Vine was pushed further into the background. On January 20, 2017, Twitter, He officially announced that Vine would be shutting down. This is how a whole era ended.

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