Why Did LinkedIn Turn into a Facebook-Like Platform?

When LinkedIn is mentioned, job seekers and employers come to mind in the simplest way. Because on this platform, new graduates or people who have left their jobs and are looking for a new job, expert You can see them trying to reach people. Likewise, it is possible to see that company owners and experts give various advice to individuals who will start working. Actually everything is ok so far.

In a platform built on career development, as much as there are such initiatives, normal I can hear you saying it can’t be anything else. But in recent years, things have gotten out of hand. The platform, which has more than 900 million users, has now officially lost its seriousness and started to be filled with content that people share on social networks such as Facebook and Instagram. So is that our only criticism? Of course not.

In fact, it is the young people who burn the most on this platform. Because most of the time, thoughts such as “Let me get that certificate, attend that training, add this link, it will be a reference for me” cause them to continue their job search with a big zero in their hands.

LinkedIn users know that on this site 24/7, new graduates job searches, the certificates they have received, the announcements of starting a new job or a training keep flowing. Of course, you can see not only new graduates, but also young people who have been unemployed for a long time making such posts.

Many, if not all, of these people struggling to complete their career advancement are unaware that they are wasting their time. Let me explain the reason to those who ask why: In the capitalist system, individual success is a to fetishism has been transformed. The system teaches you from a very young age that you need to take exams and see your friends as potential competitors.

You have to go to good universities and graduate with good grades so that you can be successful in a white-collar job that is approved by the system. Of course, in addition to individual success, you also network you need to create.

We can say that LinkedIn is a platform where this expectation of the system clearly works. For example, social media phenomena can create content on various topics and create a following for themselves; Here on this platform, human resources specialists, managers, bosses, company owners share video, visual and text content. popular makes them.

However, these people have already established themselves in certain positions. Mostly, instead of communicating with the people they will hire this platform, to highlight themselves they are using.

On the other hand, when relatively younger job seekers add these people as friends, careers He thinks it will be an important step for him. However, this is a huge misconception for young individuals who are unaware of LinkedIn employers who are not into hiring people.

In order to attract these people, all the young people who attend the free trainings at the x institute and buy their x certificates for a certain fee, all they do is display them in the showcase of their LindedIn profile. to display is happening. So, how much do employers care about this show, who tell about his company and his company’s achievements on that platform?

When job seekers multiply their connections, they can easily can get a job does it? Do those connections help a job seeker get a job? These need to be questioned.

Or most‘my new certificate of participation’, ‘my new certificate’ Doesn’t he do nothing but leave a congratulatory message to his posts, like his relatives commenting on the post of a young person who shares the excitement of winning a university on Facebook?

In fact, young people may even come from a field that has nothing to do with the department they graduated from, just to show themselves equipped to employers. to trainings It should also be questioned whether they attend and receive certificates and certificates of participation.

Because this is a situation where a person who has knowledge in many fields but is not an expert in any subject. prototype It introduces (typing). However, this can lead to not being preferred in job applications. While the system says “learn as much as you can” on the one hand, it also expects you to be an expert in your field.

And that’s why LinkedIn is turning into a free market where various trainings are marketed other than getting people to work. The bottom line is that, unfortunately, not much of a product plays into the hands of marketing companies. a no-nonsense platform we can say for this place.

Companies often share content that sends the message that young people need to improve themselves more. Rather than offering people a job, these employers do nothing but drive them into consumption with the fetishism of success. what they didn’t do is showing.

Of course, it is not uncommon for the platform to be used for its intended purpose, albeit rarely, and for people to network with each other. Well, if you’re saying it’s all over with that, wait. there is more.

The absurdity of posting posts on career development site with referenced words…

Think about it, you go to the interview and you blow it up. saying. In real life, this makes people say, “What’s the matter, why is he saying these things?” and lowers the person’s chances of getting a job. However, on a career-oriented site, interestingly, you can see the postings of job postings on the importance of being successful all the time.

Moreover, most of them are in the setting of Instagram or Facebook posts. The examples you see in the pictures above also explain the subject clearly. Of course, these words can encourage people to work towards success, but the appropriate platform to share them LinkedIn may not be.

What about those who share their personal life stories and venture into LinkedIn influencers?

Recently CEO of HyperSocial Brad Wallake He shared an unexpected post on LinkedIn with 43,000 followers. Wallake announced to his followers that his grandmother passed away, which, of course, is sad news, but as a result, it has nothing to do with the purpose of the platform’s founding. shipment.

Imagine, the CEO of a very important company, to the people who take him as an example. business contacts on the building platform, he tells that he ran to his mother after a relative passed away. Likewise, the man’s followers criticize him harshly. They say that they are trying to make their company’s name stand out by making such posts.

Maybe this criticism is too exaggerated, but people may be trying to explain that this type of informal sharing is not the place. The funny thing is, this man had shared a picture of him crying on LinkedIn before. That’s why people now you’re bullshit We can say that they are not wrong in thinking.

This example is from outsiders, but we’re also on LinkedIn. personal life stories It’s not people who share. Of course, they also draw arrows of criticism.

In particular, Twitter users may react to the circulation of such content. Let us share with you a few examples we have compiled:

This example brings to mind LinkedIn users who tell stories about “I learned software from 0 and succeeded”. Because when we look at these stories, everyone can handle everything very easily. draws the image.

But no road to success not easy as described unfortunately, and before giving hope to people, we should not forget the fact that not everyone can be successful in everything.

User Aysuda Ceylan said that when informative content is shared on LinkedIn, she receives less engagement than dramatic life stories. from the love of interaction It sums up very accurately that nothing else.

Another interesting issue is the emergence of a concept called LinkedIn influencer. Participating in the award ceremony named Pulse Influencer Awards Thelma Teetee of the person named on Twitter It appears to be named that way.

There isn’t yet a LinkedIn user in our community who introduces himself in this way. Of course this It doesn’t mean it will never happen. Then we will leave the comments to you on this subject.

And don’t those who post on a voluntary basis on a career platform like LinkedIn make them say they give up?

For example, you request a service from someone and all you expect in return is volunteering. Once the service itself is a financial phenomenon, you cannot afford not to pay the person doing the work.

If the person is a university student and is not ready to enter the business life, maybe he/she can apply for these postings to improve himself/herself. But for those who will apply to start a job “We are looking for someone to volunteer” means exploiting that person’s labor.

to these postings Let us warn those who will apply on a whim: Posts such as full-time, part-time, remote, remote, or volunteer are written on LinkedIn job postings. Be sure to pay attention to these emphases so that you do not even spend your time communicating with people who will employ you and will not pay you.

In fact, in conclusion, it should be said that one of the reasons why LinkedIn no longer has the seriousness of being a platform established for network development is one of its other social media platforms. algorithm, software and marketing strategies we can say that there is no difference in terms of When it was first used, LinkedIn did not have the ability to produce different content (for example, the video post sharing feature came later) as it does now.

When you look at it, you can use hashtags here as well as in the others. visual, audio and written It has content creation capabilities. That’s why people may not see any harm in sharing what they share on Facebook or Instagram from time to time on LinkedIn.